Hotjar

What Hotjar does for Shopify brands

• ●Heatmaps & session recordings expose rage-clicks, dead zones, abandonment points
• ●Fixing top friction issues lifts site-wide cvr without adding traffic
• ●On-site surveys capture intent & objections directly from real shoppers
• ●Automated research replaces manual page audits, freeing ecom & ux hours weekly

Overview

Hotjar is now part of Contentsquare, an experience analytics platform. It provides heatmaps, session replay, surveys, funnels and error monitoring that show a merchant what visitors do on their site and where they drop off. New Hotjar accounts can no longer be created; new users sign up on Contentsquare.

For Shopify brands

• ●Installs on a store through Shopify, Google Tag Manager or WordPress with one tag, and no developer is needed.
• ●Shows where visitors click, scroll, hesitate and drop off in checkout and sign-up flows through heatmaps, replays and funnels.
• ●Adds error and performance monitoring and surveys to show what a problem costs and what customers say.

How it works

The brand adds one snippet to its site, or installs through Google Tag Manager, Shopify or WordPress. Sessions start recording right away, and heatmaps, replays and funnels appear on key pages within hours. The brand then reviews how many users hit each issue and decides what to fix first.

Pricing

A Free plan covers 200k monthly sessions at $0. Growth starts from $39 per month, with yearly billing saving 20%. Pro and Enterprise are custom-priced through a demo.

Products

• ●Session Replay Replays real user sessions, with AI summaries of key moments.
• ●Heatmaps Shows where users click, hover and scroll, including zone-based heatmaps and Attention Maps.
• ●Funnels Shows drop-off at each step of key flows such as sign-up and checkout.
• ●Surveys & Feedback Collects survey responses and user interviews from customers.
• ●Error Monitoring Catches JavaScript errors and shows how many users were affected.
• ●Sense AI Summarizes heatmaps and recordings, and answers questions about data in plain language.

Integrations

Buyer notes

• New Hotjar accounts can no longer be created; sign-up is through Contentsquare.
• Free plan includes 1 project and 1 month of data access; Growth includes 3 projects and 13 months.
• New sign-ups start with a 15-day trial of the Growth plan, with no credit card required.
• Pro and Enterprise plans are booked through a demo; Enterprise adds dedicated support and SLAs.

From Hotjar's own site and Shopify App Store listings, as of 2026-10-30.