Heatmap

What Heatmap does for Shopify brands

• ●Revenue-attributed heatmaps pinpoint page sections losing conversions
• ●Higher-impact fixes first means fewer wasted a/b tests
• ●Cuts manual correlation of behavior to purchases from days to minutes
• ●Faster test prioritization frees ecom team hours each month

Overview

Heatmap sells ecommerce analytics software that tracks revenue per session, page, and page element. It combines heatmaps, scrollmaps, funnels, recordings, surveys, and AI-written recommendations. It is meant to show a merchant which parts of the store lose revenue and what to fix first.

For Shopify brands

• ●Shows the revenue each page element, page, and funnel step earned or lost, with no sampling of traffic.
• ●Works with Shopify through a purpose-built tracking snippet, and the FAQ says setup usually needs no developer.
• ●Lets a team ask an AI assistant about its store data, and connect that data to Claude, Cursor, or ChatGPT on the Scale plan.

How it works

The brand adds a tracking snippet to the site header and another on the thank-you page, following the onboarding steps and videos. Heatmap then ties each transaction and the actions before it to the session. The FAQ gives install time as two minutes or less.

Built for

Online stores on Shopify, WordPress, WooCommerce, Webflow, ClickFunnels, or custom builds, with plans set by annual revenue band from $0-10M to $50M+.

Pricing

Monthly plans by annual revenue: Launch $199/mo ($0-10M), Growth $349/mo ($10-25M), Scale $699/mo ($25-50M), each with a 14-day free trial. Annual prepay saves up to 32%. Add-ons run from $399/mo to $1,000/mo, plus a $750 one-time concierge onboarding.

Products

• ●Heatmaps & scrollmaps Shows revenue, clicks, and scroll depth for each page element.
• ●Journey analysis Maps the paths visitors take from landing to checkout and where they exit.
• ●Funnels Builds custom or pre-built funnels and shows the revenue lost at each drop-off.
• ●Web analytics Reports revenue per session by page, product, and traffic source, with segment filters.
• ●Surveys Runs on-site feedback surveys with AI summaries of the responses.
• ●MCP Server Connects Heatmap revenue and behavior data to AI tools for questions and workflows.

Integrations

Buyer notes

• Plan price is set by trailing twelve-month revenue, and the revenue band is reviewed at renewal.
• MCP and API access is included on the Scale plan and above.
• Baseline onboarding is free; custom onboarding is included on Growth and Scale.
• The FAQ states Heatmap is fully GDPR compliant.

From Heatmap's own site and Shopify App Store listings, as of 2026-10-30.