Funnel
Marketing data platform that unifies ad spend and revenue from 600+ sources into one reporting layer
Funnel provides marketing data, reports, measurement, and AI tools for companies.
Funnel pulls ad spend from Meta, Google, TikTok & 600+ sources and ties it to Shopify revenue in one reporting layer. Built for brands spending meaningfully on paid media whose marketing team still stitches platform CSVs into a weekly spreadsheet.
What Funnel does for Shopify brands
- Connects every ad platform to Shopify revenue for true ROAS by channel & campaign
- Channel-level ROAS visibility shifts spend toward what works, away from what doesn't
- Automated dashboards replace weekly CSV pulls from Meta, Google, TikTok & Shopify
Overview
Funnel sells a marketing intelligence platform that collects marketing data from many sources, standardizes it, and sends it to reports, warehouses, BI tools and AI tools. It is software as a service for marketing teams, data teams and agencies. It addresses marketing data that is fragmented and inconsistent across channels.
For Shopify brands
- Shopify is listed as a data source that can be connected to Funnel and sent to destinations such as Looker Studio, Microsoft Excel and Google Sheets.
- Store data can be combined with data from ad platforms, analytics and CRM so reports and dashboards draw on the same definitions.
- Funnel Measure runs marketing mix modeling, multi-touch attribution and incrementality testing on the stored marketing data.
How it works
A team connects its sources in the Funnel web app, using Funnel AI or a click-based interface without code. Funnel pulls, stores and standardizes the data, then sends it to chosen destinations or makes it available in dashboards and through MCP. A 30-day free trial with guided setup through Funnel AI is offered.
- Pricing
- Starter starts from $300/month and Business from $600/month, both billed annually. Enterprise is custom, via sales. Funnel Measure is an add-on on Business and Enterprise. A 30-day Data Hub free trial requires no credit card. Agencies have separate pricing.
Products
- Funnel Data Hub Connects, stores and models marketing data from many sources, with a semantic layer and dashboards.
- Funnel Measure Marketing Mix Modeling, Multi-Touch Attribution, incrementality testing, budget optimization and scenario simulation.
- Funnel AI Answers questions about your marketing data and helps with setup in the web app.
- Funnel MCP Lets external LLMs and AI platforms query Funnel data over the Model Context Protocol.
- Funnel as Code Version-controlled configuration for data teams to review, version and deploy their setup; in private beta.
- Web app No-code interface to connect, organize, transform and explore marketing data.
Integrations
Buyer notes
- Free trial lasts 30 days with no credit card; after it ends, Funnel's team helps choose a plan.
- Starter includes 117 connectors and 13 destinations; Business 579 connectors and 46 destinations; Enterprise 600+ connectors and 47 destinations.
- Enterprise adds SSO and provisioning (SAML, OIDC, SCIM), advanced roles and audit log, and an enterprise SLA with priority support.
- Funnel Measure is available only on Business and Enterprise plans, as an add-on with Data Hub.
From Funnel's own site and Shopify App Store listings, as of 2026-10-30.
How much does Funnel cost?
Starter starts from $300/month and Business from $600/month, both billed annually. Enterprise is custom, via sales. Funnel Measure is an add-on on Business and Enterprise. A 30-day Data Hub free trial requires no credit card. Agencies have separate pricing.
