Fospha
Daily marketing mix modeling and attribution across all paid channels for ecommerce brands
Fospha provides a measurement operating system for retail commerce.
Fospha runs daily marketing mix modeling across all your paid channels, showing where last-click is over-crediting and where it's missing conversions. Built for ecom brands spending meaningfully on Meta, TikTok, Google & other paid media who want to reallocate budget based on true incrementality instead of platform-reported numbers.
What Fospha does for Shopify brands
- Daily MMM exposes channels last-click over-credits & ones it ignores
- Budget shifts toward true converters lift ROAS on the same ad spend
- Automated attribution replaces spreadsheets & ad-hoc budget models
- Frees paid media & analytics hours spent maintaining attribution models
Overview
Fospha sells a measurement system for retail commerce brands that credits sales to every ad, channel and marketplace each day. It combines a daily media mix model, incrementality testing and forecasting so teams can see which spend drives incremental revenue across their website, Amazon and TikTok Shop. It addresses the gap between click-based reporting and the budget decisions brands need to make.
For Shopify brands
- Measures the impact of each ad and creative across web, Amazon and TikTok Shop, replacing separate click-based and quarterly reports.
- Connects to ad platforms, analytics tools and ecommerce platforms through an onboarding portal, with no coding or IT team needed.
- Provides forecasts of ROAS and CAC at different spend levels, plus a measurement team that runs incrementality tests.
How it works
The brand gives Fospha admin access to its ad accounts, Google Analytics and ecommerce platform. Setup takes about 3 hours through an onboarding portal, followed by 1-2 weeks of data validation, with go-live by day 28 and 24 months of historical data available. Each customer has an Onboarding Specialist, a Customer Success Coordinator and an Account Manager.
- Built for
- Retail commerce brands spending over $150k a month on advertising, from scaling direct-to-consumer brands to global retailers.
- Pricing
- Pricing has four suites, with Lite, Pro and Enterprise tiers for each. Every customer starts with Media Mix Attribution and adds other suites as needed. Plans are set through a demo conversation with the team.
Products
- Core Daily media mix model measuring impact of every impression, view and click down to ad level.
- Incrementality Testing GeoLift tests designed and run by Fospha's marketing science team to answer budget questions.
- Halo Measures how paid media drives sales on Amazon, TikTok Shop and retail marketplaces.
- Beam Forecasts ROAS and CAC at different investment levels using Bayesian saturation curves.
- Brand Impact Beta product measuring the effect of brand spend on leading indicators of future performance.
- AI & Automation Ask questions of Fospha data in the dashboard or through MCP in Claude and Cursor.
Integrations
Buyer notes
- Built for brands spending over $150k a month on advertising.
- Most clients are up and running in less than 28 days.
- Media Mix Attribution is required for every customer.
- MCP connection to AI tools needs an enterprise AI account such as Claude for Work or ChatGPT Enterprise.
From Fospha's own site and Shopify App Store listings, as of 2026-10-30.
How much does Fospha cost?
Pricing has four suites, with Lite, Pro and Enterprise tiers for each. Every customer starts with Media Mix Attribution and adds other suites as needed. Plans are set through a demo conversation with the team.
