Optizio is a Shopify app developer that makes Discount Kit, a discounts app on the Shopify App Store. It provides a discounting platform for Shopify merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 68 (0.4%) run Discount Kit, #25 of 334 discounts apps by that count. Its share is highest among Beauty & Personal Care (1.4%) and Fashion & Apparel (0.5%) brands. It is rated 4.9 out of 5 from 97 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Discount Kit has 2 plans on the Shopify App Store, from $99.99 to $349.99 a month.
Overview
Discount Kit is a Shopify app, built by Optizio Ltd, for creating discounts, volume breaks, tiered rewards and gift with purchase offers. It lets merchants set up complex promotions, including custom rules based on cart, customer or catalog conditions, and show them on the storefront. Optizio also makes Code Bulk, which creates bulk codes for existing Shopify discounts.
For Shopify brands
- Set up custom, product volume, order, tiered reward, gift with purchase, shipping and sale discounts from one app.
- Show discounts on the storefront with components styled to the theme, such as a volume picker, tiered rewards progress, price and sale badge.
- Create discounts by describing them in Shopify's Sidekick assistant, then review and save them, or set discounts for segments, B2B companies, markets and currencies.
How it works
A merchant installs Discount Kit from the Shopify App Store and sets up discounts with conditions over the cart, the customer or the catalog. Discounts can also be created by describing them in Sidekick. Every plan starts with a 7-day free trial, and the team offers 20-minute demo calls.
- Built for
- Shopify merchants of various sizes, including Shopify Enterprise accounts, that run complex promotions and need custom discount rules.
- Pricing
- Two paid plans, each with a 7-day free trial: Pro at $99.99 per month ($999.99 billed yearly) and Enterprise at $349.99 per month ($3,499 billed yearly). The App Store listing also shows a free plan.
Products
- Discount Kit Shopify app for custom, volume, order, tiered, gift with purchase, shipping and sale discounts.
- Components Storefront widgets, in beta, that show discounts in the store theme, such as volume picker and sale badge.
- Gift with purchase Gifts that add, swap and remove themselves as the cart changes.
- Live data Makes every discount available in the theme's Liquid without API calls.
- Sidekick extension Lets merchants describe a discount in Shopify's assistant, review it and save it.
- Code Bulk Bulk codes for existing Shopify discounts, at codebulk.app.
Integrations
Buyer notes
- Pro includes 25 automatic discounts and unlimited code discounts.
- Enterprise adds a 99.9% uptime SLA, priority support and a shared Slack channel.
- Discount functions are written in Rust; the status page is at status.discountkit.app.
- Built for Shopify badge; 4.9 rating across 95 reviews.
From Optizio's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Discount Kit
4.9 · 97 reviewsBuilt for ShopifyFree planPaid from $99.99/moOn 0.4% of brands over $5MLaunched 2022DiscountsIncrease AOV and conversion rates through volume discounts, order milestones and free gift with purchase.
Pricing
Pro$99.99/monthor $999.99/year and save 17%- All discount types
- Custom discount type
- Storefront widgets
- 25 auto & unlimited manual discounts
7-day free trialEnterprise$349.99/monthor $3,499/year and save 17%- Everything on Pro plan
- SLA (99.9% uptime)
- Priority support
- Shared Slack channel
7-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Optizio
The most used discounts apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| GOVX ID Exclusive Discounts · GOVX | 6.4% | 4.9 · 304 |
| Dr Stacked Discounts on Cart · Shop Doctors 🏆 | 2.7% | 4.9 · 177 |
| Checkmate · Checkmate Savings | 2.1% | 3.7 · 4 |
| Discount Ninja Promo Engine · Ninja Commerce | 1.8% | 4.4 · 186 |
| VerifyPass Community ID · VerifyPass | 1.5% | 5.0 · 33 |
| Kite Discount · Skai Lama | 1.3% | 4.9 · 1,311 |
Often used with Optizio
What its brands run more often than Shopify brands over $5M do overall.
- Shoplift19.1% of its brands · 4.1x average
- Yotpo35.3% of its brands · 4x average
- Elevar Conversion Tracking33.8% of its brands · 3.1x average
- Shopify Checkout Blocks61.8% of its brands · 2.2x average
- Loop Returns & Exchanges22.1% of its brands · 2.2x average
What Shopify apps does Optizio make?
Optizio has 1 app on the Shopify App Store: Discount Kit.
How many Shopify brands use Optizio?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 68 (0.4%) run Discount Kit, #25 of 334 discounts apps by that count. Its share is highest among Beauty & Personal Care (1.4%) and Fashion & Apparel (0.5%) brands.
What are the alternatives to Optizio?
The most used discounts apps among Shopify brands over $5M, after Optizio: GOVX ID Exclusive Discounts (6.4%), Dr Stacked Discounts on Cart (2.7%), Checkmate (2.1%), Discount Ninja Promo Engine (1.8%), VerifyPass Community ID (1.5%) and Kite Discount (1.3%).
What do Optizio's brands use alongside it?
Of the brands running Optizio, 19.1% also run Shoplift, 35.3% also run Yotpo, 33.8% also run Elevar Conversion Tracking, 61.8% also run Shopify Checkout Blocks and 22.1% also run Loop Returns & Exchanges. Each is at least 2.2 times as common among them as across all brands over $5M.
How is Discount Kit rated?
Discount Kit is rated 4.9 out of 5 from 97 reviews on the Shopify App Store.
How much does Optizio cost?
Discount Kit has 2 plans on the Shopify App Store, from $99.99 to $349.99 a month. Discount Kit: Pro, $99.99/month; Enterprise, $349.99/month.