Braze is a Shopify app developer based in the United States that makes Braze , an email marketing app on the Shopify App Store. It provides customer engagement platform. Braze has 1 plan on the Shopify App Store, at no charge. It bills some charges outside the Shopify invoice.
Braze runs email, sms, whatsapp, mobile push, and in-app messaging on one orchestration layer. Built for enterprise brands with a mobile app or multi-country sms/whatsapp programs that need to consolidate an esp, push sdk, and journey tool into a single platform.
What Braze does for Shopify brands
- Canvas journeys run welcome, abandoned cart, post-purchase & lifecycle flows on email
- Native sms, mms, rcs & whatsapp in one orchestration layer for multi-country brands
- Mobile push & in-app recover revenue from users who ignore email but keep the app
- Replaces separate esp, push sdk, sms vendor & journey tool with one platform
Overview
Braze sells a customer engagement platform that brings customer data, messaging channels and journey orchestration into one system. Marketing teams use it to send personalized messages across email, push, SMS, WhatsApp and other channels. It is built to help brands keep customers returning and increase lifetime value without bouncing between separate tools.
For Shopify brands
- Sends email, SMS, push, WhatsApp and in-app messages from one place instead of separate tools for each channel.
- Builds audiences from customer data with over 100 filters or a SQL composer, then triggers journeys based on customer actions.
- Offers a free plan on the Shopify App Store listing, categorized under marketing and conversion.
How it works
A brand connects its digital properties, data warehouse and other software to Braze through SDKs, APIs, cloud data ingestion and pre-built partner connectors. Braze then unifies the customer profiles, builds segments, and runs campaigns and multi-step journeys across channels. Teams can A/B/n test copy, creative, timing and channel mix.
- Built for
- Companies of all sizes, from early-stage teams to large enterprises, across retail and eCommerce, financial services, travel, media, gaming, on demand and restaurants.
- Pricing
- Pricing is by Monthly Active Users, with four editions: Braze Go, Select, Pro and Enterprise. Messaging and certain BrazeAI products draw on Action Credits. Pricing is by quote through the Get pricing form. The Shopify App Store lists a free plan.
Products
- Braze Data Platform Unifies, activates and distributes customer data from any source for segmentation and personalization.
- BrazeAI AI features for building campaigns, creating content, optimizing performance and predicting customer actions.
- BrazeAI Decisioning Studio Delivers 1:1 personalization at the individual customer level using AI decisioning.
- Journey Orchestration Drag-and-drop builder for multi-step, cross-channel journeys with branching, delays and triggers.
- Cross-Channel Messaging Sends email, push, SMS/RCS, WhatsApp, in-app messages, content cards and web messaging.
- Creative Studio Simplifies creative workflows for building messages.
Integrations
Buyer notes
- A free trial is available.
- 170+ pre-built partner integrations are available.
- Support options include customer success and professional services.
- Offices in 15 locations; the platform is used in more than 70 countries.
From Braze's own site and Shopify App Store listings, as of 2026-10-30.
On the Shopify App Store
- Free planLaunched 2021Email marketing
Braze is a leading customer engagement platform that helps brands create lasting customer relationships through compelling, relevant experiences. B...
Pricing
FreeFreeSome charges are billed by the developer outside your Shopify invoice.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
What Shopify apps does Braze make?
Braze has 1 app on the Shopify App Store: Braze .
How much does Braze cost?
Braze has 1 plan on the Shopify App Store, at no charge. It bills some charges outside the Shopify invoice. Braze : Free, Free.
