Bluecore is a Shopify app developer based in the United States that makes Bluecore, a marketing - other app on the Shopify App Store. It provides retail marketing technology for Shopify merchants. It carries Shopify's Built for Shopify badge. Bluecore has 1 plan on the Shopify App Store, at no charge. It bills some charges outside the Shopify invoice.
Bluecore is enterprise retail personalization that runs email, sms, onsite, and paid media off one identity graph. Predictive triggers (price drop, back-in-stock, churn-risk, predicted cltv) match the right product to the right shopper. Built for Shopify retailers ready to move past rules-based esps into ml-driven sends.
What Bluecore does for Shopify brands
- Predictive triggers (price drop, back-in-stock, churn-risk, cltv) lift revenue per email send
- sms inherits same predictive triggers off shared identity graph, no separate vendor
- alby ai shopping assistant converts anonymous browsers, 2x purchase likelihood when engaged
- Predictive segments piped to Meta, Google, TikTok so ad budget skips low-intent impressions
Overview
Bluecore sells a retail marketing platform that combines shopper identity, behavior and product data to run personalized campaigns across email, SMS, site and paid media. It is meant for retailers and direct-to-consumer brands that want to turn shoppers into repeat buyers without building lists and templates by hand. Bluecore has been acquired by Insider One, and its website still presents the Bluecore brand.
For Shopify brands
- Audiences are built from shopper, browsing and product data, such as price drops, new arrivals and back-in-stock, without manual list pulls.
- Predictive models are used in an audience builder, and quick-build templates set up campaigns across email, SMS, site and paid media.
- A Shopify App Store app connects the store to Bluecore and carries the Built for Shopify badge.
How it works
The brand connects its shopper, behavior and product data, builds audiences with Bluecore's predictive models, and launches campaigns from templates across its channels. Bluecore also offers services and success support to help teams run the platform.
- Built for
- Enterprise retailers and direct-to-consumer brands; the Shopify app requires an Enterprise account with Bluecore.
- Pricing
- The Shopify app is free to install, but the app user must be a licensed Bluecore user with an Enterprise account. Platform pricing is not published.
Products
- Bluecore Shopify App Store app for shopper identification and customer movement, for enterprise brands.
- Email and mobile Sends personalized email and mobile messages to shoppers.
- Site Shows personalized content to visitors on the brand's website during their session.
- Paid media and social Directs shoppers with a high likelihood of buying to the brand's site.
- Marketing Agent AI that explains marketing performance and what to do next.
Integrations
Buyer notes
- The Shopify app requires a licensed Bluecore user with an Enterprise account.
- Bluecore has been acquired by Insider One.
- The Shopify app is listed in the Marketing and conversion category and has the Built for Shopify badge.
- Offices are in New York and in Ghaziabad, India.
From Bluecore's own site and Shopify App Store listings, as of 2026-10-30.
On the Shopify App Store
- Built for ShopifyFree planLaunched 2020Marketing - Other
Bluecore is a retail shopper identification and customer movement technology that generates incremental revenue for enterprise brands. We turn mo...
Pricing
FreeFree to installApp user must be a licensed Bluecore user and have an Enterprise account with Bluecore
Some charges are billed by the developer outside your Shopify invoice.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
What Shopify apps does Bluecore make?
Bluecore has 1 app on the Shopify App Store: Bluecore.
How much does Bluecore cost?
Bluecore has 1 plan on the Shopify App Store, at no charge. It bills some charges outside the Shopify invoice. Bluecore: Free, Free to install (App user must be a licensed Bluecore user and have an Enterprise account with Bluecore).
