Lounge logo

Lounge

Underwear and clothing. Solihull, England. Founded 2016.

Lounge reported $140.1M in revenue in its audited annual filing. It is a Solihull, England brand, founded in 2016, selling underwear and clothing on Shopify. Its store lists 1,446 products, mostly bottoms, apparel and sleep, priced from $8 to $90. It sells direct and through retail. It employs 501 to 1,000 people and runs 11 apps from the Shopify App Store across 8 categories. It spends about $25K to $30K a month on those apps.

Revenue

Total revenue
$140.1M
Audited.sourcepublic filinghow we count

The store

Products listed
1,446
Counted on the storefront
Typical price
$8 to $90
Most products fall in this range
Bottoms404Apparel284Sleep131Accessories61Swim Bottoms25Footwear25

Product types as Lounge files them in its own catalogue.

What Lounge runs on Shopify

11 apps from the Shopify App Store, across 8 categories.

Other3Product reviews2Affiliates & influencers1Email & SMS marketing1Advertising & analytics1Search, upsell & discovery1Shipping, returns & order tracking1Helpdesk1

Estimated app spend: about $25K to $30K a month.

See which 11 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Lounge sells

Direct, lounge.comRetail

Competitors

  1. affordable bras and thongs

  2. bras and panties

  3. bras and knickers (UK)

  4. bras and panties for women

  5. thongs and underwear

  6. bras and sets

  7. bras, thongs, tees

  8. bras and panties

  9. underwear and loungewear

  10. bras and panties

how we pick competitors

What is Lounge's revenue?

Lounge reported $140.1M in revenue in its audited annual filing.

What apps does Lounge use on Shopify?

Lounge runs 11 apps from the Shopify App Store across 8 categories: Other, Affiliates & influencers, Email & SMS marketing, Advertising & analytics, Product reviews, Search, upsell & discovery, Shipping, returns & order tracking, Helpdesk.

Who are Lounge's competitors?

The Shopify brands closest to Lounge are EBY, b.tempt'd, Curvy Kate, Adore Me and Hanky Panky.

Updated 2026-10-22. Method notes and every source: how we count →