TOP TOY logo

TOP TOY

Sanrio and Disney blind boxes, creative toys, and exclusive figurines. Zhuhai, Guangdong Province.

TOP TOY is a Zhuhai, Guangdong Province brand selling Sanrio and Disney blind boxes, creative toys, and exclusive figurines on Shopify. dtcmvp estimates its revenue across all channels at $250M to $300M a year. Its store lists 252 products, mostly blind boxes and plush toys, priced from $14 to $220. It sells direct and through retail and wholesale and sells on Amazon. It runs 14 apps from the Shopify App Store across 8 categories. It spends about $500 to $1K a month on those apps and added 10 in the last year.

Revenue

Total revenue · est.
$250M to $300M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
252
Counted on the storefront
Typical price
$14 to $220
Most products fall in this range
Blind Boxes244Plush Toys5

Product types as TOP TOY files them in its own catalogue.

What TOP TOY runs on Shopify

14 apps from the Shopify App Store, across 8 categories.

Other4Loyalty, store credit & gift cards2Search, upsell & discovery2Product reviews2Shipping, returns & order tracking1Helpdesk1Page building1Email & SMS marketing1

Estimated app spend: about $500 to $1K a month. 10 apps added in the last year.

See which 14 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where TOP TOY sells

Direct, gotoptoy.comRetailAmazonWholesale

Competitors

  1. blind box collectible figures and plush

  2. blind boxes, plushies, keychains

  3. plush and vinyl collectibles

  4. blind boxes and plush

  5. blind box dolls and plush

  6. building block figures and collectibles

  7. plush, pins, bags for fans

  8. plush and dolls

  9. plush and figurines

  10. plush gifts

how we pick competitors

What is TOP TOY's revenue?

dtcmvp estimates TOP TOY's revenue across all channels at $250M to $300M a year.

What apps does TOP TOY use on Shopify?

TOP TOY runs 14 apps from the Shopify App Store across 8 categories: Shipping, returns & order tracking, Loyalty, store credit & gift cards, Search, upsell & discovery, Helpdesk, Page building, Other, Product reviews, Email & SMS marketing.

Who are TOP TOY's competitors?

The Shopify brands closest to TOP TOY are Sonny Angel, Good Smile US, Youtooz Collectibles, Godzilla and Bratz.

Updated 2026-10-22. Method notes and every source: how we count →