Shop Universal
Wands, toys, backpacks, hoodies, and personalized tees for fans of all ages. Cincinnati, Ohio. Runs on Shopify Plus.
Shop Universal is a Cincinnati, Ohio brand selling wands, toys, backpacks, hoodies, and personalized tees for fans of all ages on Shopify Plus. dtcmvp estimates its revenue across all channels at $9.75B to $10B a year. Its store lists 1,765 products, mostly t-shirts, plush and hats, priced from $17 to $85. It sells direct and through retail and is not on Amazon. It runs 10 apps from the Shopify App Store across 4 categories. It spends about $5K to $7.5K a month on those apps and added 2 in the last year.
Revenue
The store
Product types as Shop Universal files them in its own catalogue.
What Shop Universal runs on Shopify
10 apps from the Shopify App Store, across 4 categories.
Estimated app spend: about $5K to $7.5K a month. 2 apps added in the last year.
KlaviyoCounted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where Shop Universal sells
Competitors
both sell official franchise merchandise (Harry Potter) to fans
- AMC Theatres$20M to $25M
both sell theme-venue branded merch like tees, totes, collectibles
licensed franchise merch and plush for fans
licensed pop-culture plush and collectibles
plush, keychains and bags for fans
collectible character figures and plush
plush and gift items
plush and gifts, destination-style toy retail
licensed collectibles and plushies
licensed character collectibles
Open roles
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What is Shop Universal's revenue?
dtcmvp estimates Shop Universal's revenue across all channels at $9.75B to $10B a year.
What apps does Shop Universal use on Shopify?
Shop Universal runs 10 apps from the Shopify App Store across 4 categories: Other, Search, upsell & discovery, Email & SMS marketing, Loyalty, store credit & gift cards. Seen running on its storefront: Klaviyo.
Who are Shop Universal's competitors?
The Shopify brands closest to Shop Universal are Harry Potter Shop, AMC Theatres, Godzilla, Youtooz Collectibles and TOP TOY.