The Oodie
Wearable blankets and accessories. Hindmarsh, South Australia. Runs on Shopify Plus.
The Oodie is a Hindmarsh, South Australia brand selling wearable blankets and accessories on Shopify Plus. Its store lists 484 products, mostly oodie™ original licensed, oodie™ original and sleep tee nightie, priced from $29 to $159. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 36 apps from the Shopify App Store across 10 categories. It spends about $35K to $40K a month on those apps.
The store
Product types as The Oodie files them in its own catalogue.
What The Oodie runs on Shopify
36 apps from the Shopify App Store, across 10 categories.
Estimated app spend: about $35K to $40K a month.
Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where The Oodie sells
Competitors
wearable blankets
- Character.com
character pyjamas and onesies
family pajamas
novelty licensed holiday apparel
dressing gowns and pyjamas
cozy warm wear
licensed pop-culture apparel
sleepwear
lounge sets
- 80sTees.com
pop-culture tees
What apps does The Oodie use on Shopify?
The Oodie runs 36 apps from the Shopify App Store across 10 categories: Search, upsell & discovery, Page building, Other, Advertising & analytics, Loyalty, store credit & gift cards, Affiliates & influencers, Helpdesk, Email & SMS marketing, Shipping, returns & order tracking, Product reviews.
Who are The Oodie's competitors?
The Shopify brands closest to The Oodie are The Comfy, Character.com, Magnetic Me, Tipsy Elves and Never Fully Dressed.