Never Fully Dressed logo

Never Fully Dressed

Clothing for every body. Loughton, England. Runs on Shopify Plus.

Never Fully Dressed is a Loughton, England brand selling clothing for every body on Shopify Plus. dtcmvp estimates its revenue across all channels at $35M to $40M a year. Its store lists 846 products, mostly dresses, skirts and cardigan / jumper, priced from $39 to $149. It sells direct and through retail and wholesale. It employs 51 to 200 people and runs 15 apps from the Shopify App Store across 8 categories. It spends about $275K to $280K a month on those apps.

Revenue

Total revenue · est.
$35M to $40M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
846
Counted on the storefront
Typical price
$39 to $149
Most products fall in this range
Dresses204Skirts108Cardigan / Jumper86Trousers64Tops55T-Shirt / Tank45

Product types as Never Fully Dressed files them in its own catalogue.

What Never Fully Dressed runs on Shopify

15 apps from the Shopify App Store, across 8 categories.

Other6Email & SMS marketing3Affiliates & influencers1Advertising & analytics1Product reviews1Loyalty, store credit & gift cards1Search, upsell & discovery1Subscriptions1

Estimated app spend: about $275K to $280K a month.

See which 15 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Never Fully Dressed sells

Direct, neverfullydressed.comRetailWholesale

Competitors

  1. women's dresses and tops, playful

  2. women's dresses and tops

  3. women's dresses, tops

  4. women's dresses, tops

  5. women's dresses, knits

  6. dresses, kids

  7. retro dresses, nightgowns

  8. women's dresses, skirts

  9. playful women's clothing

  10. sleepwear, knitwear women's

how we pick competitors

What is Never Fully Dressed's revenue?

dtcmvp estimates Never Fully Dressed's revenue across all channels at $35M to $40M a year.

What apps does Never Fully Dressed use on Shopify?

Never Fully Dressed runs 15 apps from the Shopify App Store across 8 categories: Affiliates & influencers, Email & SMS marketing, Other, Advertising & analytics, Product reviews, Loyalty, store credit & gift cards, Search, upsell & discovery, Subscriptions.

Who are Never Fully Dressed's competitors?

The Shopify brands closest to Never Fully Dressed are With Jéan, Outcast, LIONESS FASHION, Karen Kane and Bubbleroom.

Updated 2026-10-22. Method notes and every source: how we count →