The Comfy logo

The Comfy

Wearable blankets and a family of products. Laguna Beach, California. Runs on Shopify Plus.

The Comfy is a Laguna Beach, California brand selling wearable blankets and a family of products on Shopify Plus. Its store lists 17 products, mostly wearable blankets, slippers socks and joggers, priced from $40 to $80. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 17 apps from the Shopify App Store across 9 categories. It spends about $55K to $60K a month on those apps.

The store

Products listed
17
Counted on the storefront
Typical price
$40 to $80
Most products fall in this range
Wearable Blankets10Slippers Socks2Joggers2Kids Wearable Blankets2Blankets1

Product types as The Comfy files them in its own catalogue.

What The Comfy runs on Shopify

17 apps from the Shopify App Store, across 9 categories.

Other5Product reviews3Shipping, returns & order tracking2Helpdesk2Email & SMS marketing1Search, upsell & discovery1Advertising & analytics1Loyalty, store credit & gift cards1Affiliates & influencers1

Estimated app spend: about $55K to $60K a month.

See which 17 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where The Comfy sells

Direct, thecomfy.comRetailAmazonWholesale

Competitors

  1. wearable blankets and sherpa loungewear

  2. family cozy sleepwear

  3. warm cozy apparel and slippers

  4. loungewear and slippers

  5. lounge sets

  6. sleep and loungewear

  7. lounge wear for family

  8. Character.com

    onesies, pyjamas, dressing gowns

  9. fun gift-oriented apparel

  10. slippers and wool blankets

how we pick competitors

What apps does The Comfy use on Shopify?

The Comfy runs 17 apps from the Shopify App Store across 9 categories: Shipping, returns & order tracking, Email & SMS marketing, Search, upsell & discovery, Other, Advertising & analytics, Helpdesk, Product reviews, Loyalty, store credit & gift cards, Affiliates & influencers.

Who are The Comfy's competitors?

The Shopify brands closest to The Comfy are The Oodie, Magnetic Me, Heat Holders, Never Fully Dressed and Daily Drills.

Updated 2026-10-29. Method notes and every source: how we count →