Schleich logo

Schleich

Animal figurines from the HORSE CLUB, FARM WORLD, WILD LIFE, DINOSAURS and BAYALA ranges. DE. Runs on Shopify Plus.

Schleich is a DE brand selling animal figurines from the HORSE CLUB, FARM WORLD, WILD LIFE, DINOSAURS and BAYALA ranges on Shopify Plus. Its store lists 856 products, mostly figurines, playsets and blind bag, priced from $5 to $70. It sells direct and through retail and wholesale and sells on Amazon. It employs 201 to 500 people and runs 27 apps from the Shopify App Store across 10 categories. It spends about $85K to $90K a month on those apps.

The store

Products listed
856
Counted on the storefront
Typical price
$5 to $70
Most products fall in this range
Figurines538Playsets246Blind Bag12

Product types as Schleich files them in its own catalogue.

What Schleich runs on Shopify

27 apps from the Shopify App Store, across 10 categories.

Other10Search, upsell & discovery4Product reviews4Email & SMS marketing2Advertising & analytics2Helpdesk1Affiliates & influencers1Subscriptions1Loyalty, store credit & gift cards1Shipping, returns & order tracking1

Estimated app spend: about $85K to $90K a month.

Seen running on the storefront:Bazaarvoice Ratings & ReviewsGorgiasKlaviyoNostoOkendoSwym Back in Stock AlertsYotpo
See which 27 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Schleich sells

Direct, schleich-s.comRetailAmazonWholesale

Competitors

  1. animal figurines and plush

  2. play figures and vehicles for kids

  3. play sets for kids

  4. kids toys, Made in Germany

  5. Toyworld NZ

    action figures and playsets

  6. toys across kids range

  7. European kids toys

  8. animal plush

  9. playsets and blind box items

  10. kids play

how we pick competitors

What apps does Schleich use on Shopify?

Schleich runs 27 apps from the Shopify App Store across 10 categories: Search, upsell & discovery, Product reviews, Other, Helpdesk, Affiliates & influencers, Email & SMS marketing, Advertising & analytics, Subscriptions, Loyalty, store credit & gift cards, Shipping, returns & order tracking. Seen running on its storefront: Bazaarvoice Ratings & Reviews, Gorgias, Klaviyo, Nosto, Okendo, Swym Back in Stock Alerts, Yotpo.

Who are Schleich's competitors?

The Shopify brands closest to Schleich are Wild Republic, Bruder Toy Shop, Melissa & Doug, HABA and Toyworld NZ.

Updated 2026-10-22. Method notes and every source: how we count →