ROJA London logo

ROJA London

Fragrances. London, England.

ROJA London is a London, England brand selling fragrances on Shopify. dtcmvp estimates its revenue across all channels at $25M to $30M a year, of which $3M to $4M comes through its online storefront, ranking it #14367 of the 15,357 Shopify brands over $5M that dtcmvp tracks. Its store lists 154 products, mostly parfum, eau de parfum and candle, priced from $78 to $1.1K. It sells direct and through retail and wholesale. It runs 23 apps from the Shopify App Store across 7 categories. It spends about $500 to $1K a month on those apps and added 3 in the last year.

Revenue

Total revenue · est.
$25M to $30M
dtcmvp estimateconfidence Ahow we count
Online storefront sales · est.
$3M to $4M
dtcmvp estimateconfidence A#14367 of 15,357 Shopify brands over $5Mhow we count

The store

Products listed
154
Counted on the storefront
Typical price
$78 to $1100
Most products fall in this range
Parfum50Eau de Parfum23Candle15Travel Spray13Sample11Diffuser5

Product types as ROJA London files them in its own catalogue.

What ROJA London runs on Shopify

23 apps from the Shopify App Store, across 7 categories.

Other11Search, upsell & discovery4Email & SMS marketing3Product reviews2Shipping, returns & order tracking1Loyalty, store credit & gift cards1Helpdesk1

Estimated app spend: about $500 to $1K a month. 3 apps added in the last year.

Seen running on the storefront:Consentmo GDPR ComplianceKlaviyoOkendoSmileYotpo
See which 23 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where ROJA London sells

Direct, rojalondon.comRetailWholesale

Competitors

  1. Roja Dove Perfumery

    Roja Dove luxury haute perfumery

  2. Sospiro International

    luxury niche house with travel sets

  3. krigler

    high-end niche perfume with candles

  4. Creed Australia

    luxury heritage perfume

  5. haute parfumerie with extraits

  6. luxury extrait and travel sprays

  7. luxury niche house

  8. niche perfume with travel and discovery sets

  9. luxury niche perfume and candles

  10. Trump Fragrances

    premium branded fragrance for women and men

how we pick competitors

What is ROJA London's revenue?

dtcmvp estimates ROJA London's revenue across all channels at $25M to $30M a year, of which $3M to $4M comes through its online storefront, ranking it #14367 of the 15,357 Shopify brands over $5M that dtcmvp tracks.

What apps does ROJA London use on Shopify?

ROJA London runs 23 apps from the Shopify App Store across 7 categories: Shipping, returns & order tracking, Search, upsell & discovery, Other, Email & SMS marketing, Product reviews, Loyalty, store credit & gift cards, Helpdesk. Seen running on its storefront: Consentmo GDPR Compliance, Klaviyo, Okendo, Smile, Yotpo.

Who are ROJA London's competitors?

The Shopify brands closest to ROJA London are Roja Dove Perfumery, Sospiro International, krigler, Creed Australia and BDK Parfums.

Updated 2026-10-22. Method notes and every source: how we count →