Vilhelm Parfumerie logo

Vilhelm Parfumerie

Fragrances. Paris, Île-de-France.

Vilhelm Parfumerie is a Paris, Île-de-France brand selling fragrances on Shopify. Its store lists 130 products, mostly eau de parfum and sample, priced from $10 to $250. It sells direct and through retail and wholesale. It employs 1,001 to 5,000 people and runs 28 apps from the Shopify App Store across 6 categories. It spends about $3K to $3.5K a month on those apps and added 9 in the last year.

The store

Products listed
130
Counted on the storefront
Typical price
$10 to $250
Most products fall in this range
Eau de Parfum93Sample32

Product types as Vilhelm Parfumerie files them in its own catalogue.

What Vilhelm Parfumerie runs on Shopify

28 apps from the Shopify App Store, across 6 categories.

Other15Search, upsell & discovery4Email & SMS marketing4Product reviews2Shipping, returns & order tracking2Affiliates & influencers1

Estimated app spend: about $3K to $3.5K a month. 9 apps added in the last year.

See which 28 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Vilhelm Parfumerie sells

Direct, vilhelmparfumerie.comRetailWholesale

Competitors

  1. niche house with discovery sets and samples

  2. niche luxury house with discovery set

  3. World of Chris Collins

    niche EDP with discovery and travel sets

  4. storytelling niche extrait with discovery sets

  5. Toskovat Perfumes

    niche EDP/extrait, discovery set

  6. Roja Dove Perfumery

    luxury perfumery with discovery sets

  7. MARC-ANTOINE BARROIS

    niche EDP and extrait with discovery sets

  8. heritage-style niche perfume

  9. Abel

    niche EDP, minis, discovery sets

  10. Etat Libre d'Orange

    niche house with discovery kits

how we pick competitors

What apps does Vilhelm Parfumerie use on Shopify?

Vilhelm Parfumerie runs 28 apps from the Shopify App Store across 6 categories: Other, Search, upsell & discovery, Affiliates & influencers, Product reviews, Email & SMS marketing, Shipping, returns & order tracking.

Who are Vilhelm Parfumerie's competitors?

The Shopify brands closest to Vilhelm Parfumerie are Memo Paris, BDK Parfums, World of Chris Collins, Mind Games Fragrance and Toskovat Perfumes.

Updated 2026-10-22. Method notes and every source: how we count →