Red Bull Shop US logo

Red Bull Shop US

Hats, t-shirts, backpacks and jackets. Santa Monica, California. Runs on Shopify Plus.

Red Bull Shop US is a Santa Monica, California brand selling hats, t-shirts, backpacks and jackets on Shopify Plus. dtcmvp estimates its revenue across all channels at $13.25B to $13.5B a year. Its store lists 889 products, mostly hat, t-shirt and sweatshirt, priced from $24 to $165. It sells direct and through retail and wholesale and sells on Amazon. It employs 10,001+ people and runs 10 apps from the Shopify App Store across 3 categories. It spends about $2K to $2.5K a month on those apps.

Revenue

Total revenue · est.
$13.25B to $13.5B
dtcmvp estimateconfidence Ahow we count

The store

Products listed
889
Counted on the storefront
Typical price
$24 to $165
Most products fall in this range
Hat166T-Shirt136Sweatshirt63Jersey53Sunglasses53Beanie46

Product types as Red Bull Shop US files them in its own catalogue.

What Red Bull Shop US runs on Shopify

10 apps from the Shopify App Store, across 3 categories.

Other8Search, upsell & discovery1Advertising & analytics1

Estimated app spend: about $2K to $2.5K a month.

See which 10 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Red Bull Shop US sells

Direct, redbullshopus.comRetailAmazonWholesale

Competitors

  1. official brand merch with tees and mugs

  2. team/brand merch hats and hoodies

  3. '47

    hats and team apparel

  4. streetwear caps and sports apparel

  5. action sports apparel and gear

  6. action sports hoodies and tees

  7. action sports beanies and hoodies

  8. action sports apparel

  9. athletic hoodies and caps

  10. Supreme

    hype brand streetwear

how we pick competitors

What is Red Bull Shop US's revenue?

dtcmvp estimates Red Bull Shop US's revenue across all channels at $13.25B to $13.5B a year.

What apps does Red Bull Shop US use on Shopify?

Red Bull Shop US runs 10 apps from the Shopify App Store across 3 categories: Other, Search, upsell & discovery, Advertising & analytics.

Who are Red Bull Shop US's competitors?

The Shopify brands closest to Red Bull Shop US are Netflix Shop, Miami HEAT Store, '47, Culture Kings and Rip Curl.

Updated 2026-10-29. Method notes and every source: how we count →