Plum Goodness logo

Plum Goodness

Vegan skincare, haircare, bodycare and makeup products. Thane, Maharashtra. Founded 2013. Runs on Shopify Plus.

Plum Goodness is a Thane, Maharashtra brand, founded in 2013, selling vegan skincare, haircare, bodycare and makeup products on Shopify Plus. Its store lists 197 products, priced from $1 to $1.01K. It sells direct and through retail and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 12 apps from the Shopify App Store across 6 categories. It spends about $3K to $3.5K a month on those apps.

The store

Products listed
197
Counted on the storefront
Typical price
$1 to $1012
Most products fall in this range

Product types as Plum Goodness files them in its own catalogue.

What Plum Goodness runs on Shopify

12 apps from the Shopify App Store, across 6 categories.

Search, upsell & discovery3Other3Loyalty, store credit & gift cards2Product reviews2Affiliates & influencers1Advertising & analytics1

Estimated app spend: about $3K to $3.5K a month.

Seen running on the storefront:InstafeedMicrosoft Clarity
See which 12 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Plum Goodness sells

Direct, plumgoodness.comRetailAmazonWholesale

Competitors

  1. Indian vegan skincare, haircare, sunscreen

  2. Indian skincare with body and hair

  3. Indian skincare, body wash, lotion

  4. Indian skincare, sunscreen, gift kits

  5. Indian skin and hair care

  6. Indian skincare combos

  7. Indian skincare, body mist, sunscreen

  8. Indian natural face, hair, body care

  9. Indian skincare, perfume, body care

  10. Indian skincare combos and haircare

how we pick competitors

What apps does Plum Goodness use on Shopify?

Plum Goodness runs 12 apps from the Shopify App Store across 6 categories: Search, upsell & discovery, Loyalty, store credit & gift cards, Affiliates & influencers, Other, Product reviews, Advertising & analytics. Seen running on its storefront: Instafeed, Microsoft Clarity.

Who are Plum Goodness's competitors?

The Shopify brands closest to Plum Goodness are Pilgrim India, Minimalist, Foxtale, Deconstruct and WishCare.

Updated 2026-10-22. Method notes and every source: how we count →