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Minimalist

Skincare and haircare products. Jaipur, Rajasthan. Runs on Shopify Plus.

Minimalist is a Jaipur, Rajasthan brand selling skincare and haircare products on Shopify Plus. dtcmvp estimates its online storefront sells $20M to $25M a year, ranking it #1467 of the 15,394 Shopify brands over $5M that dtcmvp tracks. Its store lists 81 products, mostly skin care, hair care and bath & body, priced from $198 to $1.15K. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 24 apps from the Shopify App Store across 9 categories. It spends about $130K to $135K a month on those apps and added 5 in the last year.

Revenue

Online storefront sales · est.
$20M to $25M
dtcmvp estimateconfidence A#1467 of 15,394 Shopify brands over $5Mhow we count

The store

Products listed
81
Counted on the storefront
Typical price
$198 to $1147
Most products fall in this range
Skin Care47Hair Care13Bath & Body8Baby Care4

Product types as Minimalist files them in its own catalogue.

What Minimalist runs on Shopify

24 apps from the Shopify App Store, across 9 categories.

Other9Search, upsell & discovery6Affiliates & influencers2Product reviews2Helpdesk1Advertising & analytics1Loyalty, store credit & gift cards1Page building1Shipping, returns & order tracking1

Estimated app spend: about $130K to $135K a month. 5 apps added in the last year.

See which 24 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Minimalist sells

Direct, beminimalist.coAmazonWholesale

What is Minimalist's revenue?

dtcmvp estimates Minimalist's online storefront sells $20M to $25M a year, ranking it #1467 of the 15,394 Shopify brands over $5M that dtcmvp tracks.

What apps does Minimalist use on Shopify?

Minimalist runs 24 apps from the Shopify App Store across 9 categories: Other, Search, upsell & discovery, Affiliates & influencers, Helpdesk, Advertising & analytics, Loyalty, store credit & gift cards, Page building, Shipping, returns & order tracking, Product reviews.

Updated 2026-07-19. Method notes and every source: how we count →