PAT McGRATH LABS logo

PAT McGRATH LABS

Makeup for eyes, lips, and complexion. New York, New York. Runs on Shopify Plus.

patmcgrath.com →LinkedIn →

PAT McGRATH LABS is a New York, New York brand selling makeup for eyes, lips, and complexion on Shopify Plus. Its store lists 159 products, mostly eyes, face and lipstick, priced from $24 to $150. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 22 apps from the Shopify App Store across 9 categories. It spends about $22.5K to $25K a month on those apps.

The store

Products listed
159
Counted on the storefront
Typical price
$24 to $150
Most products fall in this range
EYES26FACE20Lipstick8LIPS5BRUSH4

Product types as PAT McGRATH LABS files them in its own catalogue.

What PAT McGRATH LABS runs on Shopify

22 apps from the Shopify App Store, across 9 categories.

Other6Affiliates & influencers3Email & SMS marketing3Advertising & analytics3Search, upsell & discovery2Shipping, returns & order tracking2Loyalty, store credit & gift cards1Helpdesk1Product reviews1

Estimated app spend: about $22.5K to $25K a month.

Seen running on the storefront:AwinGorgiasKlaviyoSwym Back in Stock AlertsTriple WhaleYotpo
See which 22 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where PAT McGRATH LABS sells

Direct, patmcgrath.comRetailAmazonWholesale

Competitors

  1. Jeffree Star Cosmetics

    luxury-priced artist makeup

  2. Huda Beauty

    glam makeup, high price

  3. Patrick Ta Beauty

    makeup artist luxury brand

  4. Westman Atelier

    luxury makeup

  5. Hourglass Cosmetics

    luxury makeup

  6. Victoria Beckham Beauty

    luxury makeup and fragrance

  7. Haus Labs

    celebrity makeup for everyone

  8. Chantecaille

    luxury makeup

  9. Laura Mercier

    premium makeup

  10. Lisa Eldridge

    artist-founded premium makeup

how we pick competitors

What apps does PAT McGRATH LABS use on Shopify?

PAT McGRATH LABS runs 22 apps from the Shopify App Store across 9 categories: Affiliates & influencers, Other, Email & SMS marketing, Search, upsell & discovery, Shipping, returns & order tracking, Loyalty, store credit & gift cards, Helpdesk, Advertising & analytics, Product reviews. Seen running on its storefront: Awin, Gorgias, Klaviyo, Swym Back in Stock Alerts, Triple Whale, Yotpo.

Who are PAT McGRATH LABS's competitors?

The Shopify brands closest to PAT McGRATH LABS are Jeffree Star Cosmetics, Huda Beauty, Patrick Ta Beauty, Westman Atelier and Hourglass Cosmetics.

Updated 2026-10-29. Method notes and every source: how we count →