Overtone Color logo

Overtone Color

Color-depositing conditioners and treatment masks. Wilmington, Delaware. Runs on Shopify Plus.

overtone.co →LinkedIn →

Overtone Color is a Wilmington, Delaware brand selling color-depositing conditioners and treatment masks on Shopify Plus. Its store lists 133 products, mostly coloring conditioner, daily conditioner and hair mist, priced from $12 to $54. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 24 apps from the Shopify App Store across 10 categories. It spends about $12.5K to $15K a month on those apps.

The store

Products listed
133
Counted on the storefront
Typical price
$12 to $54
Most products fall in this range
Coloring Conditioner36Daily Conditioner26Hair Mist5Bleach & Stain Guards4Styling Product2Toning Conditioner2

Product types as Overtone Color files them in its own catalogue.

What Overtone Color runs on Shopify

24 apps from the Shopify App Store, across 10 categories.

Other5Search, upsell & discovery3Helpdesk3Advertising & analytics3Shipping, returns & order tracking2Affiliates & influencers2Email & SMS marketing2Product reviews2Subscriptions1Page building1

Estimated app spend: about $12.5K to $15K a month.

Seen running on the storefront:KlaviyoMicrosoft ClarityOkendoTriple Whale
See which 24 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Overtone Color sells

Direct, overtone.coAmazonWholesale

Competitors

  1. Good Dye Young Inc

    vivid semi-permanent color

  2. Punky

    color depositing shampoo

  3. Splat Hair Color

    semi-permanent color kits

  4. Glaze

    gloss treatments at home

  5. Iroiro

    color shampoo and semi-permanent

  6. Tint Department

    toner and color

  7. Josh Wood Colour

    at-home colour gloss

  8. Paradyes Hair Colors

    glossy tints

  9. NATURIGIN

    gentle hair dye

  10. OUAI

    hair care and fragrance mist

how we pick competitors

What apps does Overtone Color use on Shopify?

Overtone Color runs 24 apps from the Shopify App Store across 10 categories: Other, Shipping, returns & order tracking, Affiliates & influencers, Email & SMS marketing, Search, upsell & discovery, Product reviews, Helpdesk, Subscriptions, Advertising & analytics, Page building. Seen running on its storefront: Klaviyo, Microsoft Clarity, Okendo, Triple Whale.

Who are Overtone Color's competitors?

The Shopify brands closest to Overtone Color are Good Dye Young Inc, Punky, Splat Hair Color, Glaze and Iroiro.

Updated 2026-10-22. Method notes and every source: how we count →