MORI logo

MORI

Sleepsuits, pyjamas, sleeping bags and bodysuits for babies and kids. London, England. Runs on Shopify Plus.

MORI is a London, England brand selling sleepsuits, pyjamas, sleeping bags and bodysuits for babies and kids on Shopify Plus. Its store lists 5,000+ products, mostly outfits, soft toys and sleepsuits, priced from $14 to $95. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 17 apps from the Shopify App Store across 9 categories. It spends about $40K to $45K a month on those apps and added 6 in the last year.

The store

Products listed
5,000+
Counted on the storefront
Typical price
$14 to $95
Most products fall in this range
Outfits403Soft Toys326Sleepsuits287Activity Toys262Pyjamas261Outerwear215

Product types as MORI files them in its own catalogue.

What MORI runs on Shopify

17 apps from the Shopify App Store, across 9 categories.

Other6Email & SMS marketing2Search, upsell & discovery2Product reviews2Shipping, returns & order tracking1Advertising & analytics1Helpdesk1Affiliates & influencers1Subscriptions1

Estimated app spend: about $40K to $45K a month. 6 apps added in the last year.

See which 17 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where MORI sells

Direct, babymori.comRetailAmazonWholesale

Competitors

  1. bamboo baby pajamas and sleepwear

  2. organic baby pajamas

  3. organic cotton baby clothing

  4. Newbie

    organic baby and kids clothing

  5. baby footies and loungewear

  6. Purebaby

    organic baby clothing

  7. Mama Coco

    baby swaddles and bodysuits

  8. Little One Shop Co.

    bamboo sleepers

  9. baby sleepers

  10. kids pajamas

how we pick competitors

What apps does MORI use on Shopify?

MORI runs 17 apps from the Shopify App Store across 9 categories: Email & SMS marketing, Shipping, returns & order tracking, Other, Advertising & analytics, Helpdesk, Search, upsell & discovery, Affiliates & influencers, Product reviews, Subscriptions.

Who are MORI's competitors?

The Shopify brands closest to MORI are Posh Peanut, Monica + Andy, Jamie Kay, Newbie and Angel Dear.

Updated 2026-10-22. Method notes and every source: how we count →