Primary logo

Primary

Clothes and basics for babies, kids, and the whole family. New York, New York. Runs on Shopify Plus.

Primary is a New York, New York brand selling clothes and basics for babies, kids, and the whole family on Shopify Plus. Its store lists 1,493 products, mostly gift wrap, priced from $8 to $55. It sells direct and wholesale. It employs 201 to 500 people and runs 12 apps from the Shopify App Store across 7 categories. It spends about $1.5K to $2K a month on those apps and added 5 in the last year.

The store

Products listed
1,493
Counted on the storefront
Typical price
$8 to $55
Most products fall in this range
Gift Wrap1

Product types as Primary files them in its own catalogue.

What Primary runs on Shopify

12 apps from the Shopify App Store, across 7 categories.

Other3Email & SMS marketing2Shipping, returns & order tracking2Helpdesk2Affiliates & influencers1Product reviews1Advertising & analytics1

Estimated app spend: about $1.5K to $2K a month. 5 apps added in the last year.

See which 12 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Primary sells

Direct, primary.comWholesale

What apps does Primary use on Shopify?

Primary runs 12 apps from the Shopify App Store across 7 categories: Affiliates & influencers, Email & SMS marketing, Shipping, returns & order tracking, Other, Product reviews, Helpdesk, Advertising & analytics.

Updated 2026-09-04. Method notes and every source: how we count →