Burt's Bees Baby logo

Burt's Bees Baby

Baby clothes, pajamas, bedding, bath products for newborns, babies, and toddlers. Fairfield, Connecticut. Runs on Shopify Plus.

burtsbeesbaby.com →LinkedIn →

Burt's Bees Baby is a Fairfield, Connecticut brand selling baby clothes, pajamas, bedding, bath products for newborns, babies, and toddlers on Shopify Plus. Its store lists 673 products, mostly pj set, sleeper and sleep & play, priced from $11 to $37. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 18 apps from the Shopify App Store across 10 categories. It spends about $65K to $70K a month on those apps and added 11 in the last year.

The store

Products listed
673
Counted on the storefront
Typical price
$11 to $37
Most products fall in this range
PJ Set102Sleeper83Sleep & Play75Top Set59Top23Jumpsuit23

Product types as Burt's Bees Baby files them in its own catalogue.

What Burt's Bees Baby runs on Shopify

18 apps from the Shopify App Store, across 10 categories.

Other3Shipping, returns & order tracking3Email & SMS marketing3Helpdesk2Advertising & analytics2Page building1Affiliates & influencers1Loyalty, store credit & gift cards1Search, upsell & discovery1Product reviews1

Estimated app spend: about $65K to $70K a month. 11 apps added in the last year.

Seen running on the storefront:GGorgiasimpact.com Affiliate MarketingKlaviyoLoop Returns & ExchangesMicrosoft ClaritySwym Back in Stock AlertsTTriple WhaleYotpo
See which 18 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Burt's Bees Baby sells

Direct, burtsbeesbaby.comAmazonWholesale

Competitors

  1. Angel Dear

    both sell soft organic/bamboo baby sleepwear

  2. Kyte Baby

    both sell baby pajamas and sleepers for sensitive skin

  3. Posh Peanut

    both sell baby pajamas and family-matching sets

  4. Jamie Kay

    both sell organic cotton baby bodysuits

  5. MORI

    both sell baby pyjamas and sleepwear

  6. Monica + Andy

    both sell baby pajamas, blankets and gift items

  7. Pehr

    both sell organic baby clothing

  8. Purebaby

    both sell baby clothing and gift sets

  9. Gerber Childrenswear

    both sell baby sleepwear and bodysuits

  10. Mama Coco

    both sell baby swaddles, bodysuits and gift sets

how we pick competitors

What apps does Burt's Bees Baby use on Shopify?

Burt's Bees Baby runs 18 apps from the Shopify App Store across 10 categories: Page building, Other, Helpdesk, Shipping, returns & order tracking, Affiliates & influencers, Email & SMS marketing, Advertising & analytics, Loyalty, store credit & gift cards, Search, upsell & discovery, Product reviews. Seen running on its storefront: Gorgias, impact.com Affiliate Marketing, Klaviyo, Loop Returns & Exchanges, Microsoft Clarity, Swym Back in Stock Alerts, Triple Whale, Yotpo.

Who are Burt's Bees Baby's competitors?

The Shopify brands closest to Burt's Bees Baby are Angel Dear, Kyte Baby, Posh Peanut, Jamie Kay and MORI.

Updated 2026-10-29. Method notes and every source: how we count →