LYS Beauty logo

LYS Beauty

Makeup and skincare products for all skin types, textures and tones. Kennesaw, Georgia. Runs on Shopify Plus.

LYS Beauty is a Kennesaw, Georgia brand selling makeup and skincare products for all skin types, textures and tones on Shopify Plus. Its store lists 52 products, mostly makeup brush, setting powder and makeup bag, priced from $15 to $65. It sells direct and wholesale and is not on Amazon. It employs 51 to 200 people and runs 20 apps from the Shopify App Store across 7 categories. It spends about $65K to $70K a month on those apps and added 3 in the last year.

The store

Products listed
52
Counted on the storefront
Typical price
$15 to $65
Most products fall in this range
Makeup Brush11Setting Powder6Makeup Bag5Bronzer3blush2Lip Oil2

Product types as LYS Beauty files them in its own catalogue.

What LYS Beauty runs on Shopify

20 apps from the Shopify App Store, across 7 categories.

Other10Product reviews3Email & SMS marketing2Search, upsell & discovery2Loyalty, store credit & gift cards1Shipping, returns & order tracking1Subscriptions1

Estimated app spend: about $65K to $70K a month. 3 apps added in the last year.

See which 20 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where LYS Beauty sells

Direct, lysbeauty.comRetailAmazonWholesale

Competitors

  1. affordable makeup for deep skin tones

  2. Black-owned affordable makeup

  3. inclusive affordable makeup

  4. affordable blush, powder, concealer

  5. caliray

    clean makeup at similar prices

  6. inclusive affordable makeup

  7. affordable foundation and concealer

  8. Polite Society

    accessible makeup at similar prices

  9. Julep

    clean-leaning makeup under $40

  10. makeup with brushes and powder

how we pick competitors

What apps does LYS Beauty use on Shopify?

LYS Beauty runs 20 apps from the Shopify App Store across 7 categories: Other, Email & SMS marketing, Loyalty, store credit & gift cards, Product reviews, Search, upsell & discovery, Shipping, returns & order tracking, Subscriptions.

Who are LYS Beauty's competitors?

The Shopify brands closest to LYS Beauty are Black Radiance, The Lip Bar, Juvia’s Place, Dibs Beauty and caliray.

Updated 2026-10-22. Method notes and every source: how we count →