VIEVE logo

VIEVE

Makeup, including primer, brushes, lip glosses, eyeshadows and more. Strathaven, Scotland. Runs on Shopify Plus.

VIEVE is a Strathaven, Scotland brand selling makeup, including primer, brushes, lip glosses, eyeshadows and more on Shopify Plus. Its store lists 254 products, mostly concealer, foundation and eyeshadow, priced from $14 to $273. It sells direct and through retail and wholesale. It employs 51 to 200 people and runs 16 apps from the Shopify App Store across 7 categories. It spends about $15K to $17.5K a month on those apps.

The store

Products listed
254
Counted on the storefront
Typical price
$14 to $273
Most products fall in this range
Concealer44Foundation24Eyeshadow18Lipstick16Brushes16Lip gloss11

Product types as VIEVE files them in its own catalogue.

What VIEVE runs on Shopify

16 apps from the Shopify App Store, across 7 categories.

Email & SMS marketing3Advertising & analytics3Search, upsell & discovery3Other3Product reviews2Affiliates & influencers1Loyalty, store credit & gift cards1

Estimated app spend: about $15K to $17.5K a month.

See which 16 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where VIEVE sells

Direct, vievebeauty.comRetailWholesale

Competitors

  1. caliray

    clean makeup with brushes

  2. artist-founded makeup

  3. Sculpted By Aimee

    makeup, brushes, gift sets

  4. Painted

    makeup, brushes, sponges

  5. Polite Society

    makeup sets for women

  6. Julep

    makeup sets

  7. makeup, powder, brushes

  8. LYS Beauty

    makeup and brushes

  9. brushes and palettes

  10. lip products and bundles

how we pick competitors

What apps does VIEVE use on Shopify?

VIEVE runs 16 apps from the Shopify App Store across 7 categories: Email & SMS marketing, Advertising & analytics, Search, upsell & discovery, Other, Affiliates & influencers, Loyalty, store credit & gift cards, Product reviews.

Who are VIEVE's competitors?

The Shopify brands closest to VIEVE are caliray, Lisa Eldridge, Sculpted By Aimee, Painted and Polite Society.

Updated 2026-10-22. Method notes and every source: how we count →