Lila logo

Lila

Maternity and birth clothing, postpartum clothing, and matching swaddles and hats for babies. Hendersonville, Tennessee. Runs on Shopify Plus.

Lila is a Hendersonville, Tennessee brand selling maternity and birth clothing, postpartum clothing, and matching swaddles and hats for babies on Shopify Plus. Its store lists 188 products, mostly maternity clothes, essential oils and eye mask, priced from $23 to $70. It sells direct and through retail and wholesale and sells on Amazon. It runs 20 apps from the Shopify App Store across 8 categories. It spends about $2.5K to $3K a month on those apps and added 4 in the last year.

The store

Products listed
188
Counted on the storefront
Typical price
$23 to $70
Most products fall in this range
Maternity Clothes62essential oils5Eye Mask1Baby & Toddler Clothing1Robe1

Product types as Lila files them in its own catalogue.

What Lila runs on Shopify

20 apps from the Shopify App Store, across 8 categories.

Other10Loyalty, store credit & gift cards2Email & SMS marketing2Search, upsell & discovery2Shipping, returns & order tracking1Helpdesk1Product reviews1Advertising & analytics1

Estimated app spend: about $2.5K to $3K a month. 4 apps added in the last year.

See which 20 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Lila sells

Direct, wearlila.comRetailAmazonWholesale

Competitors

  1. baby and mom essentials, nursery items

  2. baby accessories and nursery

  3. Me n Mommy To Be

    maternity and baby clothing

  4. baby swaddles

  5. Mama Coco

    baby swaddles and newborn bundles

  6. baby sleepwear and swaddles

  7. Little One Shop Co.

    baby and women's pajamas

  8. Newbie

    baby plus women's pieces

  9. swaddles and baby gifts

  10. newborn gifts and layette

how we pick competitors

What apps does Lila use on Shopify?

Lila runs 20 apps from the Shopify App Store across 8 categories: Loyalty, store credit & gift cards, Other, Email & SMS marketing, Shipping, returns & order tracking, Search, upsell & discovery, Helpdesk, Product reviews, Advertising & analytics.

Who are Lila's competitors?

The Shopify brands closest to Lila are Monica + Andy, Pehr, Me n Mommy To Be, Posh Peanut and Mama Coco.

Updated 2026-10-22. Method notes and every source: how we count →