Innisfree logo

Innisfree

Korean skincare products for everyday skin. Gulf Breeze, FL. Runs on Shopify Plus.

Innisfree is a Gulf Breeze, FL brand selling Korean skincare products for everyday skin on Shopify Plus. dtcmvp estimates its revenue across all channels at $150M to $200M a year. Its store lists 98 products, mostly moisturizer, cleanser and toner, priced from $10 to $60. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 64 apps from the Shopify App Store across 11 categories.

Revenue

Total revenue · est.
$150M to $200M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
98
Counted on the storefront
Typical price
$10 to $60
Most products fall in this range
Moisturizer9Cleanser8Toner8Serum7SPF4Sheet Mask2

Product types as Innisfree files them in its own catalogue.

What Innisfree runs on Shopify

64 apps from the Shopify App Store, across 11 categories.

Other26Search, upsell & discovery8Email & SMS marketing6Product reviews5Loyalty, store credit & gift cards5Advertising & analytics5Page building3Helpdesk2Affiliates & influencers2Shipping, returns & order tracking1Subscriptions1
Seen running on the storefront:AttentiveGorgiasKlaviyoSwym Back in Stock AlertsTriple WhaleYotpo
See which 64 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Innisfree sells

Direct, innisfree.comAmazonWholesale

Competitors

  1. Korean skincare

  2. Korean skincare

  3. Korean skincare

  4. Korean skincare

  5. Korean skincare

  6. Korean skincare

  7. MEDIHEAL

    Korean masks

  8. Korean skincare

  9. Korean skincare

  10. Asian premium skincare

how we pick competitors

What is Innisfree's revenue?

dtcmvp estimates Innisfree's revenue across all channels at $150M to $200M a year.

What apps does Innisfree use on Shopify?

Innisfree runs 64 apps from the Shopify App Store across 11 categories: Other, Email & SMS marketing, Search, upsell & discovery, Product reviews, Page building, Loyalty, store credit & gift cards, Helpdesk, Advertising & analytics, Affiliates & influencers, Shipping, returns & order tracking, Subscriptions. Seen running on its storefront: Attentive, Gorgias, Klaviyo, Swym Back in Stock Alerts, Triple Whale, Yotpo.

Who are Innisfree's competitors?

The Shopify brands closest to Innisfree are Beauty of Joseon, Laneige, Sulwhasoo, Anua and COSRX.

Updated 2026-06-21. Method notes and every source: how we count →