Honey Birdette logo

Honey Birdette

Push up bras, lace bras, briefs, thongs, loungewear, bridal lingerie and toys. Sydney, New South Wales. Founded 2006. Runs on Shopify Plus.

Honey Birdette is a Sydney, New South Wales brand, founded in 2006, selling push up bras, lace bras, briefs, thongs, loungewear, bridal lingerie and toys on Shopify Plus. Its store lists 614 products, mostly lingerie set, thong and bra, priced from $50 to $300. It sells direct and through retail and is not on Amazon. It employs 201 to 500 people and runs 16 apps from the Shopify App Store across 8 categories. It spends about $22.5K to $25K a month on those apps.

The store

Products listed
614
Counted on the storefront
Typical price
$50 to $300
Most products fall in this range
Lingerie Set128Thong58Bra58Suspender51Brief49Toys48

Product types as Honey Birdette files them in its own catalogue.

What Honey Birdette runs on Shopify

16 apps from the Shopify App Store, across 8 categories.

Other6Product reviews3Email & SMS marketing2Advertising & analytics1Shipping, returns & order tracking1Helpdesk1Affiliates & influencers1Search, upsell & discovery1

Estimated app spend: about $22.5K to $25K a month.

Seen running on the storefront:AttentiveConsentmo GDPR ComplianceOkendoZendesk
See which 16 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Honey Birdette sells

Direct, honeybirdette.comRetailAmazonWholesale

Competitors

  1. luxury lingerie

  2. lingerie sets and stockings

  3. premium lingerie

  4. Aubade Paris

    premium lingerie

  5. lingerie and garter belts

  6. sexy lingerie

  7. premium lingerie

  8. bold lingerie and corsets

  9. fashion underwear

  10. lingerie and hosiery

how we pick competitors

What apps does Honey Birdette use on Shopify?

Honey Birdette runs 16 apps from the Shopify App Store across 8 categories: Email & SMS marketing, Other, Advertising & analytics, Product reviews, Shipping, returns & order tracking, Helpdesk, Affiliates & influencers, Search, upsell & discovery. Seen running on its storefront: Attentive, Consentmo GDPR Compliance, Okendo, Zendesk.

Who are Honey Birdette's competitors?

The Shopify brands closest to Honey Birdette are Fleur du Mal, Kat the Label, Cosabella, Aubade Paris and SYRN.

Updated 2026-10-29. Method notes and every source: how we count →