Fleur du Mal logo

Fleur du Mal

Bras, panties, slip dresses, and sleepwear. New York, New York. Founded 2012.

fleurdumal.com →LinkedIn →

Fleur du Mal is a New York, New York brand, founded in 2012, selling bras, panties, slip dresses, and sleepwear on Shopify. Its store lists 1,148 products, mostly bras, dresses and bodysuits, priced from $28 to $420. It sells direct and through retail and wholesale. It employs 51 to 200 people and runs 23 apps from the Shopify App Store across 8 categories. It spends about $65K to $70K a month on those apps.

The store

Products listed
1,148
Counted on the storefront
Typical price
$28 to $420
Most products fall in this range
Bras210Dresses147Bodysuits86Thongs86Garter Belts85Accessories77

Product types as Fleur du Mal files them in its own catalogue.

What Fleur du Mal runs on Shopify

23 apps from the Shopify App Store, across 8 categories.

Other9Email & SMS marketing3Search, upsell & discovery3Shipping, returns & order tracking3Advertising & analytics2Helpdesk1Loyalty, store credit & gift cards1Product reviews1

Estimated app spend: about $65K to $70K a month.

Seen running on the storefront:AttentiveGladlyKlarna On‑Site MessagingKlaviyoOkendoTriple Whale
See which 23 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Fleur du Mal sells

Direct, fleurdumal.comRetailWholesale

Competitors

  1. Cosabella

    luxury lingerie

  2. Bluebella

    premium lingerie sets

  3. Honey Birdette

    luxury lingerie

  4. vy

    designer lingerie

  5. Ysé Paris

    fashion lingerie and ready-to-wear

  6. Kat the Label

    lace lingerie

  7. Aubade Paris

    luxury French lingerie

  8. MARIEMUR

    lingerie and bodysuits

  9. SYRN

    lingerie and garter belts

  10. Christine Silk Lingerie & Loungewear

    silk lingerie

how we pick competitors

What apps does Fleur du Mal use on Shopify?

Fleur du Mal runs 23 apps from the Shopify App Store across 8 categories: Email & SMS marketing, Other, Search, upsell & discovery, Helpdesk, Shipping, returns & order tracking, Loyalty, store credit & gift cards, Product reviews, Advertising & analytics. Seen running on its storefront: Attentive, Gladly, Klarna On‑Site Messaging, Klaviyo, Okendo, Triple Whale.

Who are Fleur du Mal's competitors?

The Shopify brands closest to Fleur du Mal are Cosabella, Bluebella, Honey Birdette, vy and Ysé Paris.

Updated 2026-10-22. Method notes and every source: how we count →