Bluebella
Women's lingerie sets, underwear, nightwear, hosiery and gifts. London, England. Runs on Shopify Plus.
Bluebella is a London, England brand selling women's lingerie sets, underwear, nightwear, hosiery and gifts on Shopify Plus. Its store lists 1,135 products, mostly bras, knickers and suspenders, priced from $10 to $60. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 27 apps from the Shopify App Store across 9 categories. It spends about $70K to $75K a month on those apps.
The store
Product types as Bluebella files them in its own catalogue.
What Bluebella runs on Shopify
27 apps from the Shopify App Store, across 9 categories.
Estimated app spend: about $70K to $75K a month.
Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where Bluebella sells
Competitors
fashion lingerie, garter belts
- vy
designer lingerie
luxury lingerie
- Harlow & Fox
lingerie and bridal
- Ysé Paris
fashion lingerie
lingerie and loungewear
luxury lingerie
lingerie sets
British lingerie
lingerie and bras
What apps does Bluebella use on Shopify?
Bluebella runs 27 apps from the Shopify App Store across 9 categories: Search, upsell & discovery, Shipping, returns & order tracking, Other, Advertising & analytics, Affiliates & influencers, Helpdesk, Email & SMS marketing, Product reviews, Page building. Seen running on its storefront: Awin, Elevar Conversion Tracking, Gorgias, Klarna On‑Site Messaging, Klaviyo, Pandectes GDPR Compliance.
Who are Bluebella's competitors?
The Shopify brands closest to Bluebella are SYRN, vy, Cosabella, Harlow & Fox and Ysé Paris.