Bluebella logo

Bluebella

Women's lingerie sets, underwear, nightwear, hosiery and gifts. London, England. Runs on Shopify Plus.

Bluebella is a London, England brand selling women's lingerie sets, underwear, nightwear, hosiery and gifts on Shopify Plus. Its store lists 1,135 products, mostly bras, knickers and suspenders, priced from $10 to $60. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 27 apps from the Shopify App Store across 9 categories. It spends about $70K to $75K a month on those apps.

The store

Products listed
1,135
Counted on the storefront
Typical price
$10 to $60
Most products fall in this range
Bras255Knickers243Suspenders53Camis, Teddies And Pyjamas37Bodysuits29Harness29

Product types as Bluebella files them in its own catalogue.

What Bluebella runs on Shopify

27 apps from the Shopify App Store, across 9 categories.

Other10Search, upsell & discovery5Advertising & analytics3Email & SMS marketing3Shipping, returns & order tracking2Affiliates & influencers1Helpdesk1Product reviews1Page building1

Estimated app spend: about $70K to $75K a month.

Seen running on the storefront:AwinElevar Conversion TrackingGorgiasKlarna On‑Site MessagingKlaviyoPandectes GDPR Compliance
See which 27 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Bluebella sells

Direct, bluebella.comRetailAmazonWholesale

Competitors

  1. fashion lingerie, garter belts

  2. vy

    designer lingerie

  3. luxury lingerie

  4. Harlow & Fox

    lingerie and bridal

  5. Ysé Paris

    fashion lingerie

  6. lingerie and loungewear

  7. luxury lingerie

  8. lingerie sets

  9. British lingerie

  10. lingerie and bras

how we pick competitors

What apps does Bluebella use on Shopify?

Bluebella runs 27 apps from the Shopify App Store across 9 categories: Search, upsell & discovery, Shipping, returns & order tracking, Other, Advertising & analytics, Affiliates & influencers, Helpdesk, Email & SMS marketing, Product reviews, Page building. Seen running on its storefront: Awin, Elevar Conversion Tracking, Gorgias, Klarna On‑Site Messaging, Klaviyo, Pandectes GDPR Compliance.

Who are Bluebella's competitors?

The Shopify brands closest to Bluebella are SYRN, vy, Cosabella, Harlow & Fox and Ysé Paris.

Updated 2026-10-22. Method notes and every source: how we count →