ETOILE logo

ETOILE

Cosmetic bags, makeup organisers and mirrors for beauty creators, enthusiasts and professionals. Melbourne, Victoria.

ETOILE is a Melbourne, Victoria brand selling cosmetic bags, makeup organisers and mirrors for beauty creators, enthusiasts and professionals on Shopify. Its store lists 19 products, priced from $75 to $455. It sells direct and sells on Amazon. It employs 1 to 10 people and runs 16 apps from the Shopify App Store across 8 categories. It spends about $3.5K to $4K a month on those apps and added 4 in the last year.

The store

Products listed
19
Counted on the storefront
Typical price
$75 to $455
Most products fall in this range

Product types as ETOILE files them in its own catalogue.

What ETOILE runs on Shopify

16 apps from the Shopify App Store, across 8 categories.

Other4Loyalty, store credit & gift cards2Helpdesk2Email & SMS marketing2Product reviews2Shipping, returns & order tracking2Search, upsell & discovery1Advertising & analytics1

Estimated app spend: about $3.5K to $4K a month. 4 apps added in the last year.

Seen running on the storefront:GGorgiasKlaviyoOkendo
See which 16 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where ETOILE sells

Direct, etoile.comAmazon

Competitors

  1. Japonesque

    makeup bags and brushes

  2. vanity mirrors and beauty

  3. Zadro

    vanity beauty accessories

  4. makeup brushes

  5. beauty tools

  6. Michael Todd Beauty

    beauty tools

  7. women's gift sets

  8. GERMANIKURE

    tool cases

  9. Kent Brushes

    brushes

how we pick competitors

What apps does ETOILE use on Shopify?

ETOILE runs 16 apps from the Shopify App Store across 8 categories: Loyalty, store credit & gift cards, Search, upsell & discovery, Advertising & analytics, Other, Helpdesk, Email & SMS marketing, Product reviews, Shipping, returns & order tracking. Seen running on its storefront: Gorgias, Klaviyo, Okendo.

Who are ETOILE's competitors?

The Shopify brands closest to ETOILE are Japonesque, Fancii & Co., Zadro, Refy and Tweezerman.

Updated 2026-10-22. Method notes and every source: how we count →