Emi Jay logo

Emi Jay

Hair essentials, including Dream Crème in Toasted Sugar. Los Angeles, California. Runs on Shopify Plus.

Emi Jay is a Los Angeles, California brand selling hair essentials, including Dream Crème in Toasted Sugar on Shopify Plus. Its store lists 493 products, mostly big effing clip, sweetheart clip and scrunchie, priced from $6 to $138. It sells direct and through retail and wholesale and sells on Amazon. It employs 11 to 50 people and runs 15 apps from the Shopify App Store across 9 categories. It spends about $5K to $7.5K a month on those apps.

The store

Products listed
493
Counted on the storefront
Typical price
$6 to $138
Most products fall in this range
Big Effing Clip63Sweetheart Clip51Scrunchie45Popstar Clips39Headband37Barrette34

Product types as Emi Jay files them in its own catalogue.

What Emi Jay runs on Shopify

15 apps from the Shopify App Store, across 9 categories.

Other5Search, upsell & discovery2Product reviews2Helpdesk1Affiliates & influencers1Email & SMS marketing1Advertising & analytics1Shipping, returns & order tracking1Subscriptions1

Estimated app spend: about $5K to $7.5K a month.

Seen running on the storefront:impact.com Affiliate MarketingInstafeedKlaviyo
See which 15 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Emi Jay sells

Direct, emijay.comRetailAmazonWholesale

Competitors

  1. Gimme Beauty

    claw clips, scrunchies for women

  2. claw clips, scrunchies, hair mist

  3. hair and body mist, trendy hair care

  4. trendy hair perfume and masks

  5. hair towel and care for stylish buyers

  6. claw clips, scrunchies, brushes

  7. satin accessories and hair care

  8. fragrance mists and styling

  9. hair tools and accessories

  10. hair perfume and treatments

how we pick competitors

What apps does Emi Jay use on Shopify?

Emi Jay runs 15 apps from the Shopify App Store across 9 categories: Other, Search, upsell & discovery, Helpdesk, Affiliates & influencers, Product reviews, Email & SMS marketing, Advertising & analytics, Shipping, returns & order tracking, Subscriptions. Seen running on its storefront: impact.com Affiliate Marketing, Instafeed, Klaviyo.

Who are Emi Jay's competitors?

The Shopify brands closest to Emi Jay are Gimme Beauty, Kitsch, OUAI, Gisou and Crown Affair.

Updated 2026-10-29. Method notes and every source: how we count →