Dr. Squatch logo

Dr. Squatch

Men's soap, deodorant and personal care. Marina del Rey, California. Runs on Shopify Plus.

Dr. Squatch is a Marina del Rey, California brand selling men's soap, deodorant and personal care on Shopify Plus. dtcmvp estimates its revenue across all channels at $400M to $450M a year, of which $100M to $150M comes through its online storefront, ranking it #137 of the 14,841 Shopify brands over $5M that dtcmvp tracks. Its store lists 551 products, mostly bar soap, bundle and deodorant, priced from $7 to $80. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 22 apps from the Shopify App Store across 10 categories. It spends about $55K to $60K a month on those apps and added 2 in the last year.

Revenue

Total revenue · est.
$400M to $450M
dtcmvp estimateconfidence Ahow we count
Online storefront sales · est.
$100M to $150M
dtcmvp estimateconfidence A#137 of 14,841 Shopify brands over $5Mhow we count

The store

Products listed
551
Counted on the storefront
Typical price
$7 to $80
Most products fall in this range
Bar Soap109Bundle73Deodorant44Body Wash19Invisible Glide Deodorant13Lotion13

Product types as Dr. Squatch files them in its own catalogue.

What Dr. Squatch runs on Shopify

22 apps from the Shopify App Store, across 10 categories.

Other6Email & SMS marketing3Loyalty, store credit & gift cards3Product reviews3Advertising & analytics2Shipping, returns & order tracking1Helpdesk1Search, upsell & discovery1Affiliates & influencers1Subscriptions1

Estimated app spend: about $55K to $60K a month. 2 apps added in the last year.

See which 22 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Dr. Squatch sells

Direct, drsquatch.comAmazonWholesale

What is Dr. Squatch's revenue?

dtcmvp estimates Dr. Squatch's revenue across all channels at $400M to $450M a year, of which $100M to $150M comes through its online storefront, ranking it #137 of the 14,841 Shopify brands over $5M that dtcmvp tracks.

What apps does Dr. Squatch use on Shopify?

Dr. Squatch runs 22 apps from the Shopify App Store across 10 categories: Shipping, returns & order tracking, Other, Email & SMS marketing, Advertising & analytics, Loyalty, store credit & gift cards, Helpdesk, Product reviews, Search, upsell & discovery, Affiliates & influencers, Subscriptions.

Updated 2026-06-20. Method notes and every source: how we count →