PURELEI logo

PURELEI

Water-resistant jewelry for allergy sufferers. Mannheim, Baden-Württemberg. Runs on Shopify Plus.

PURELEI is a Mannheim, Baden-Württemberg brand selling water-resistant jewelry for allergy sufferers on Shopify Plus. Its store lists 979 products, mostly charm, necklace and earring, priced from $11 to $65. It sells direct and through retail and wholesale and sells on Amazon. It employs 201 to 500 people and runs 31 apps from the Shopify App Store across 9 categories. It spends about $115K to $120K a month on those apps.

The store

Products listed
979
Counted on the storefront
Typical price
$11 to $65
Most products fall in this range
charm206necklace169earring153bracelet131ring95anklet25

Product types as PURELEI files them in its own catalogue.

What PURELEI runs on Shopify

31 apps from the Shopify App Store, across 9 categories.

Other17Search, upsell & discovery4Shipping, returns & order tracking2Helpdesk2Page building2Loyalty, store credit & gift cards1Email & SMS marketing1Product reviews1Subscriptions1

Estimated app spend: about $115K to $120K a month.

Seen running on the storefront:KlaviyoOkendo
See which 31 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where PURELEI sells

Direct, purelei.comRetailAmazonWholesale

Competitors

  1. affordable fashion jewelry for women

  2. cheap women's jewelry

  3. affordable minimalist jewelry

  4. affordable trend jewelry

  5. affordable everyday jewelry

  6. affordable giftable jewelry

  7. low-price women's jewelry

  8. cheap casual jewelry

  9. fashion jewelry for women

  10. CLUSE

    similar European minimal brand

how we pick competitors

What apps does PURELEI use on Shopify?

PURELEI runs 31 apps from the Shopify App Store across 9 categories: Loyalty, store credit & gift cards, Shipping, returns & order tracking, Search, upsell & discovery, Other, Helpdesk, Page building, Email & SMS marketing, Product reviews, Subscriptions. Seen running on its storefront: Klaviyo, Okendo.

Who are PURELEI's competitors?

The Shopify brands closest to PURELEI are Lovisa, EVRY JEWELS, PDPAOLA, Abbott Lyon and Astrid & Miyu.

Updated 2026-10-22. Method notes and every source: how we count →