Astrid & Miyu logo

Astrid & Miyu

Necklaces, rings and earrings. London, England. Founded 2012. Runs on Shopify Plus.

Astrid & Miyu is a London, England brand, founded in 2012, selling necklaces, rings and earrings on Shopify Plus. Its store lists 30 products, mostly hoop earrings, charm bracelets and huggies, priced from $56 to $300. It sells direct and through retail and wholesale. It employs 201 to 500 people and runs 21 apps from the Shopify App Store across 9 categories. It spends about $215K to $220K a month on those apps.

The store

Products listed
30
Counted on the storefront
Typical price
$56 to $300
Most products fall in this range
Hoop Earrings6Charm Bracelets3Huggies3Pendant Necklaces2Stud2Band Rings2

Product types as Astrid & Miyu files them in its own catalogue.

What Astrid & Miyu runs on Shopify

21 apps from the Shopify App Store, across 9 categories.

Other8Product reviews3Email & SMS marketing2Search, upsell & discovery2Shipping, returns & order tracking2Helpdesk1Page building1Loyalty, store credit & gift cards1Advertising & analytics1

Estimated app spend: about $215K to $220K a month.

Seen running on the storefront:AttentiveOkendoYotpo
See which 21 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Astrid & Miyu sells

Direct, astridandmiyu.comRetailWholesale

Competitors

  1. both sell stackable demi-fine gold jewelry to women, London-based

  2. both sell minimalist stacking necklaces, bracelets, earrings to women

  3. both sell dainty affordable women's earrings and necklaces

  4. gorjana$100M to $150M

    both sell layering jewelry and lab-grown diamond pieces to women

  5. both sell minimalist personalized jewelry to women

  6. both sell demi-fine everyday jewelry

  7. both sell charms and necklaces to women

  8. both sell trendy demi-fine women's jewelry

  9. both sell personalised necklaces and charms

  10. both sell hoops and stackable pieces to women

how we pick competitors

What apps does Astrid & Miyu use on Shopify?

Astrid & Miyu runs 21 apps from the Shopify App Store across 9 categories: Other, Email & SMS marketing, Search, upsell & discovery, Product reviews, Helpdesk, Shipping, returns & order tracking, Page building, Loyalty, store credit & gift cards, Advertising & analytics. Seen running on its storefront: Attentive, Okendo, Yotpo.

Who are Astrid & Miyu's competitors?

The Shopify brands closest to Astrid & Miyu are Missoma, PDPAOLA, PURELEI, gorjana and Caitlyn Minimalist.

Updated 2026-10-22. Method notes and every source: how we count →