City Beauty logo

City Beauty

HydroMask, Beyond Mascara, serums, silicone spatulas, and shipping protection plans. Burbank, California. Runs on Shopify Plus.

City Beauty is a Burbank, California brand selling HydroMask, Beyond Mascara, serums, silicone spatulas, and shipping protection plans on Shopify Plus. Its store lists 56 products, mostly serums and targeted treatments, priced from $2 to $2.02K. It sells direct and sells on Amazon. It employs 51 to 200 people and runs 27 apps from the Shopify App Store across 11 categories. It spends about $25K to $30K a month on those apps.

The store

Products listed
56
Counted on the storefront
Typical price
$2 to $2020
Most products fall in this range
Serums8Targeted Treatments1

Product types as City Beauty files them in its own catalogue.

What City Beauty runs on Shopify

27 apps from the Shopify App Store, across 11 categories.

Other7Search, upsell & discovery4Affiliates & influencers4Product reviews3Subscriptions2Page building2Shipping, returns & order tracking1Advertising & analytics1Helpdesk1Email & SMS marketing1Loyalty, store credit & gift cards1

Estimated app spend: about $25K to $30K a month.

Seen running on the storefront:Criteo GOGorgiasInstafeedIntelligemsKlaviyo
See which 27 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where City Beauty sells

Direct, citybeauty.comAmazon

Competitors

  1. skincare and lip care bundles

  2. serums, eye masks

  3. Three Ships

    skincare for women

  4. patches, masks, serum

  5. women's beauty with masks

  6. Meaningful Beauty

    women's skincare systems

  7. skincare and lip balm

  8. masks, patches, kits

  9. masks, eye patches, supplements

  10. KraveBeauty

    skincare serums, lip care

how we pick competitors

What apps does City Beauty use on Shopify?

City Beauty runs 27 apps from the Shopify App Store across 11 categories: Other, Search, upsell & discovery, Affiliates & influencers, Product reviews, Shipping, returns & order tracking, Advertising & analytics, Helpdesk, Email & SMS marketing, Subscriptions, Page building, Loyalty, store credit & gift cards. Seen running on its storefront: Criteo GO, Gorgias, Instafeed, Intelligems, Klaviyo.

Who are City Beauty's competitors?

The Shopify brands closest to City Beauty are Prequel, Dieux, Three Ships, Glowbar and Allure Beauty Box.

Updated 2026-10-22. Method notes and every source: how we count →