Bluemercury logo

Bluemercury

Skincare, makeup, hair care, fragrance, and bath and body. Washington, New York. Runs on Shopify Plus.

bluemercury.com →LinkedIn →

Bluemercury is a Washington, New York brand selling skincare, makeup, hair care, fragrance, and bath and body on Shopify Plus. Its store lists 249 products, mostly candles, perfumes and shampoos, priced from $24 to $420. It sells direct and through retail and wholesale and is not on Amazon. It employs 1,001 to 5,000 people and runs 13 apps from the Shopify App Store across 8 categories. It spends about $10K to $12.5K a month on those apps.

The store

Products listed
249
Counted on the storefront
Typical price
$24 to $420
Most products fall in this range
Candles25Perfumes9Shampoos8

Product types as Bluemercury files them in its own catalogue.

What Bluemercury runs on Shopify

13 apps from the Shopify App Store, across 8 categories.

Email & SMS marketing3Search, upsell & discovery2Affiliates & influencers2Other2Product reviews1Advertising & analytics1Helpdesk1Shipping, returns & order tracking1

Estimated app spend: about $10K to $12.5K a month.

Seen running on the storefront:AttentiveBazaarvoice Ratings & ReviewsCriteo GOGorgiasNostoSwym Back in Stock Alerts
See which 13 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Bluemercury sells

Direct, bluemercury.comRetailAmazonWholesale

Competitors

  1. Elizabeth Arden

    skincare, makeup, fragrance

  2. Ole Henriksen

    prestige skincare and body care

  3. Dermalogica

    professional skincare

  4. TULA

    prestige skincare

  5. Murad Skincare

    prestige skincare

  6. philosophy

    skincare and fragrance

  7. Summer Fridays

    prestige skincare, makeup

  8. SALT & STONE

    luxury body and fragrance

  9. Biologique Recherche

    luxury skincare

  10. Glow Recipe

    prestige skincare

how we pick competitors

What apps does Bluemercury use on Shopify?

Bluemercury runs 13 apps from the Shopify App Store across 8 categories: Search, upsell & discovery, Affiliates & influencers, Email & SMS marketing, Product reviews, Advertising & analytics, Other, Helpdesk, Shipping, returns & order tracking. Seen running on its storefront: Attentive, Bazaarvoice Ratings & Reviews, Criteo GO, Gorgias, Nosto, Swym Back in Stock Alerts.

Who are Bluemercury's competitors?

The Shopify brands closest to Bluemercury are Elizabeth Arden, Ole Henriksen, Dermalogica, TULA and Murad Skincare.

Updated 2026-10-22. Method notes and every source: how we count →