Birchbox logo

Birchbox

Beauty product subscriptions. New York, New York.

Birchbox is a New York, New York brand selling beauty product subscriptions on Shopify. Its store lists 1,405 products, mostly makeup, face moisturizers and skincare, priced from $5 to $74. It employs 201 to 500 people and runs 10 apps from the Shopify App Store across 7 categories. It spends about $7.5K to $10K a month on those apps and added 1 in the last year.

The store

Products listed
1,405
Counted on the storefront
Typical price
$5 to $74
Most products fall in this range
Makeup6Face Moisturizers6Skincare6Shampoos4Conditioners4Masks3

Product types as Birchbox files them in its own catalogue.

What Birchbox runs on Shopify

10 apps from the Shopify App Store, across 7 categories.

Other2Product reviews2Subscriptions2Shipping, returns & order tracking1Email & SMS marketing1Affiliates & influencers1Helpdesk1

Estimated app spend: about $7.5K to $10K a month. 1 app added in the last year.

Seen running on the storefront:AwinKlaviyoZendesk
See which 10 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Birchbox sells

Direct, birchbox.com

Competitors

  1. curated beauty retail across categories

  2. clean beauty multi-brand retailer

  3. multi-brand beauty reseller

  4. Escentual

    beauty reseller across categories

  5. skincare reseller

  6. PURESEOUL

    beauty reseller

  7. multi-category beauty reseller

  8. Dupeshop

    beauty reseller

  9. Pasteur Pharmacy

    skincare and grooming reseller

  10. beauty reseller with sets

how we pick competitors

What apps does Birchbox use on Shopify?

Birchbox runs 10 apps from the Shopify App Store across 7 categories: Other, Shipping, returns & order tracking, Email & SMS marketing, Product reviews, Affiliates & influencers, Subscriptions, Helpdesk. Seen running on its storefront: Awin, Klaviyo, Zendesk.

Who are Birchbox's competitors?

The Shopify brands closest to Birchbox are VIOLET GREY, The Detox Market, Cos Bar, Escentual and Skin Cupid.

Updated 2026-10-22. Method notes and every source: how we count →