Birchbox is a New York, New York brand selling beauty product subscriptions on Shopify. Its store lists 1,405 products, mostly makeup, face moisturizers and skincare, priced from $5 to $74. It employs 201 to 500 people and runs 10 apps from the Shopify App Store across 7 categories. It spends about $7.5K to $10K a month on those apps and added 1 in the last year.
The store
Product types as Birchbox files them in its own catalogue.
What Birchbox runs on Shopify
10 apps from the Shopify App Store, across 7 categories.
Estimated app spend: about $7.5K to $10K a month. 1 app added in the last year.
Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where Birchbox sells
Competitors
curated beauty retail across categories
clean beauty multi-brand retailer
multi-brand beauty reseller
- Escentual
beauty reseller across categories
skincare reseller
- PURESEOUL
beauty reseller
multi-category beauty reseller
- Dupeshop
beauty reseller
- Pasteur Pharmacy
skincare and grooming reseller
beauty reseller with sets
What apps does Birchbox use on Shopify?
Birchbox runs 10 apps from the Shopify App Store across 7 categories: Other, Shipping, returns & order tracking, Email & SMS marketing, Product reviews, Affiliates & influencers, Subscriptions, Helpdesk. Seen running on its storefront: Awin, Klaviyo, Zendesk.
Who are Birchbox's competitors?
The Shopify brands closest to Birchbox are VIOLET GREY, The Detox Market, Cos Bar, Escentual and Skin Cupid.