VIOLET GREY logo

VIOLET GREY

Beauty products including makeup, skin care, hair care and wellness products. West Hollywood, California. Runs on Shopify Plus.

VIOLET GREY is a West Hollywood, California brand selling beauty products including makeup, skin care, hair care and wellness products on Shopify Plus. Its store lists 1,291 products, mostly skincare, makeup and fragrance, priced from $26 to $345. It sells direct and through retail. It employs 51 to 200 people and runs 19 apps from the Shopify App Store across 9 categories. It spends about $55K to $60K a month on those apps.

The store

Products listed
1,291
Counted on the storefront
Typical price
$26 to $345
Most products fall in this range
Skincare431Makeup274Fragrance125Sun Care20

Product types as VIOLET GREY files them in its own catalogue.

What VIOLET GREY runs on Shopify

19 apps from the Shopify App Store, across 9 categories.

Other5Product reviews4Email & SMS marketing3Subscriptions2Shipping, returns & order tracking1Loyalty, store credit & gift cards1Helpdesk1Search, upsell & discovery1Advertising & analytics1

Estimated app spend: about $55K to $60K a month.

See which 19 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where VIOLET GREY sells

Direct, violetgrey.comRetail

Competitors

  1. The Detox Market

    both are curated multi-brand clean beauty retailers

  2. Cos Bar

    both are premium multi-brand beauty retailers

  3. Escentual

    both resell fragrance, skincare, makeup and hair

  4. Birchbox

    both are multi-brand beauty retailers

  5. both resell curated beauty brands

  6. derma.pk

    both resell skincare, makeup and fragrance

  7. PURESEOUL

    both resell multi-brand skincare

  8. Skin Cupid

    both resell multiple skincare brands

  9. Counter

    both sell skincare, makeup and body care at mid-premium prices

  10. both sell luxury skincare and makeup

how we pick competitors

What apps does VIOLET GREY use on Shopify?

VIOLET GREY runs 19 apps from the Shopify App Store across 9 categories: Email & SMS marketing, Shipping, returns & order tracking, Other, Loyalty, store credit & gift cards, Helpdesk, Subscriptions, Search, upsell & discovery, Product reviews, Advertising & analytics.

Who are VIOLET GREY's competitors?

The Shopify brands closest to VIOLET GREY are The Detox Market, Cos Bar, Escentual, Birchbox and Allure Beauty Box.

Updated 2026-10-22. Method notes and every source: how we count →