Badger logo

Badger

Mineral sunscreens and organic skincare products. Gilsum, New Hampshire. Founded 1995. Runs on Shopify Plus.

Badger is a Gilsum, New Hampshire brand, founded in 1995, selling mineral sunscreens and organic skincare products on Shopify Plus. Its store lists 99 products, mostly lip balms, sunscreen and shaving & grooming, priced from $4 to $79. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 16 apps from the Shopify App Store across 8 categories. It spends about $4.5K to $5K a month on those apps.

The store

Products listed
99
Counted on the storefront
Typical price
$4 to $79
Most products fall in this range
Lip Balms21Sunscreen14Shaving & Grooming7Lotion & Moisturizer5Skin Insect Repellent4Lotions & Moisturizers4

Product types as Badger files them in its own catalogue.

What Badger runs on Shopify

16 apps from the Shopify App Store, across 8 categories.

Other6Search, upsell & discovery3Email & SMS marketing2Advertising & analytics1Shipping, returns & order tracking1Helpdesk1Product reviews1Affiliates & influencers1

Estimated app spend: about $4.5K to $5K a month.

Seen running on the storefront:GorgiasInstafeedKlaviyo
See which 16 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Badger sells

Direct, badgerbalm.comRetailAmazonWholesale

Competitors

  1. natural skincare and sunscreen

  2. organic skincare and sunscreen

  3. Babo Botanicals

    mineral sunscreen, natural body

  4. The Naked Bee

    zinc sunscreen, balms, natural

  5. natural sunscreen and balms

  6. MooGoo

    zinc sunscreen, natural skincare

  7. botanical skincare

  8. natural oils and skincare

  9. organic skincare

  10. MÁDARA Organic Skincare

    organic skincare, mineral SPF

how we pick competitors

What apps does Badger use on Shopify?

Badger runs 16 apps from the Shopify App Store across 8 categories: Other, Search, upsell & discovery, Advertising & analytics, Email & SMS marketing, Shipping, returns & order tracking, Helpdesk, Product reviews, Affiliates & influencers. Seen running on its storefront: Gorgias, Instafeed, Klaviyo.

Who are Badger's competitors?

The Shopify brands closest to Badger are Primally Pure, OSEA Malibu, Babo Botanicals, The Naked Bee and Sky and Sol.

Updated 2026-10-29. Method notes and every source: how we count →