APL logo

APL

Running and basketball shoes, apparel and workout accessories for men and women. Beverly Hills, California. Runs on Shopify Plus.

APL is a Beverly Hills, California brand selling running and basketball shoes, apparel and workout accessories for men and women on Shopify Plus. Its store lists 704 products, mostly footwear - women's, footwear - men's and footwear - unisex, priced from $130 to $350. It sells direct and through retail and wholesale. It employs 11 to 50 people and runs 22 apps from the Shopify App Store across 8 categories. It spends about $12.5K to $15K a month on those apps.

The store

Products listed
704
Counted on the storefront
Typical price
$130 to $350
Most products fall in this range
FOOTWEAR - WOMEN'S327FOOTWEAR - MEN'S268FOOTWEAR - UNISEX55FOOTWEAR - KID'S20FOOTWEAR - YOUTH'S19ACCESSORIES11

Product types as APL files them in its own catalogue.

What APL runs on Shopify

22 apps from the Shopify App Store, across 8 categories.

Other8Advertising & analytics4Email & SMS marketing3Loyalty, store credit & gift cards2Affiliates & influencers2Shipping, returns & order tracking1Search, upsell & discovery1Product reviews1

Estimated app spend: about $12.5K to $15K a month.

Seen running on the storefront:AttentiveElevar Conversion TrackingKlaviyoLucky Orange Heatmaps & ReplayYotpo
See which 22 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where APL sells

Direct, athleticpropulsionlabs.comRetailWholesale

Competitors

  1. premium performance running shoes

  2. design-led running sneakers

  3. Allbirds$100M to $150M

    premium knit sneakers

  4. basketball and lifestyle performance shoes

  5. Rigorer

    basketball sneakers and apparel

  6. performance sneakers brand

  7. tech-driven sneakers

  8. innovative premium sneakers

  9. running shoe retail

  10. performance running shoes

how we pick competitors

What apps does APL use on Shopify?

APL runs 22 apps from the Shopify App Store across 8 categories: Email & SMS marketing, Other, Advertising & analytics, Loyalty, store credit & gift cards, Affiliates & influencers, Shipping, returns & order tracking, Search, upsell & discovery, Product reviews. Seen running on its storefront: Attentive, Elevar Conversion Tracking, Klaviyo, Lucky Orange Heatmaps & Replay, Yotpo.

Who are APL's competitors?

The Shopify brands closest to APL are norda run, Karhu, Allbirds, Way of Wade and Rigorer.

Updated 2026-10-22. Method notes and every source: how we count →