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Allbirds

Shoes and apparel made from natural materials. San Francisco, California. Runs on Shopify Plus.

Allbirds is a San Francisco, California brand selling shoes and apparel made from natural materials on Shopify Plus. dtcmvp estimates its online storefront sells $100M to $150M a year, ranking it #148 of the 14,841 Shopify brands over $5M that dtcmvp tracks. Its store lists 294 products, mostly shoes, socks and apparel, priced from $16 to $150. It sells direct and through retail and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 9 apps from the Shopify App Store across 8 categories. It spends about $30K to $35K a month on those apps and added 4 in the last year.

Revenue

Online storefront sales · est.
$100M to $150M
dtcmvp estimateconfidence A#148 of 14,841 Shopify brands over $5Mhow we count

The store

Products listed
294
Counted on the storefront
Typical price
$16 to $150
Most products fall in this range
Shoes220Socks56Apparel16Underwear1

Product types as Allbirds files them in its own catalogue.

What Allbirds runs on Shopify

9 apps from the Shopify App Store, across 8 categories.

Affiliates & influencers2Email & SMS marketing1Advertising & analytics1Other1Shipping, returns & order tracking1Search, upsell & discovery1Helpdesk1Product reviews1

Estimated app spend: about $30K to $35K a month. 4 apps added in the last year.

See which 9 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Allbirds sells

Direct, allbirds.comRetailAmazonWholesale

What is Allbirds's revenue?

dtcmvp estimates Allbirds's online storefront sells $100M to $150M a year, ranking it #148 of the 14,841 Shopify brands over $5M that dtcmvp tracks.

What apps does Allbirds use on Shopify?

Allbirds runs 9 apps from the Shopify App Store across 8 categories: Email & SMS marketing, Advertising & analytics, Other, Affiliates & influencers, Shipping, returns & order tracking, Search, upsell & discovery, Helpdesk, Product reviews.

Updated 2026-06-21. Method notes and every source: how we count →