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Allbirds

Shoes and apparel made from natural materials. San Francisco, California. Runs on Shopify Plus.

allbirds.com →LinkedIn →

Allbirds reported $152.5M in revenue in its audited annual filing, of which dtcmvp estimates $100M to $150M comes through its online storefront, ranking it #374 of the 15,394 Shopify brands over $5M that dtcmvp tracks. It is a San Francisco, California brand selling shoes and apparel made from natural materials on Shopify Plus. Its store lists 294 products, mostly shoes, socks and apparel, priced from $16 to $150. It sells direct and through retail and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 50 apps from the Shopify App Store across 10 categories. It spends about $7.5K to $10K a month on those apps and added 12 in the last year.

Revenue

Total revenue
$152.5M
Audited.sourcepublic filinghow we count
Online storefront sales · est.
$100M to $150M
dtcmvp estimateconfidence A#374 of 15,394 Shopify brands over $5Mhow we count

The store

Products listed
294
Counted on the storefront
Typical price
$16 to $150
Most products fall in this range
Shoes220Socks56Apparel16Underwear1

Product types as Allbirds files them in its own catalogue.

What Allbirds runs on Shopify

50 apps from the Shopify App Store, across 10 categories.

Other14Shipping, returns & order tracking7Search, upsell & discovery7Advertising & analytics5Email & SMS marketing4Helpdesk4Affiliates & influencers3Product reviews3Loyalty, store credit & gift cards2Page building1

Estimated app spend: about $7.5K to $10K a month. 12 apps added in the last year.

Seen running on the storefront:AttentiveElevar Conversion TrackingMicrosoft ClarityRedo
See which 50 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Allbirds sells

Direct, allbirds.comRetailAmazonWholesale

Competitors

  1. Rothy's$80M to $85M

    sustainable comfortable shoes

  2. Vessi

    direct-to-consumer sneakers

  3. Kizik

    easy slip-on shoes

  4. TOMS

    casual eco shoes

  5. Xero Shoes

    minimalist comfortable shoes

  6. OOFOS

    comfort sneakers

  7. Kuru

    comfort sneakers

  8. Olukai

    casual comfort

  9. HOFF

    sneakers and socks

  10. Avia

    sneakers

how we pick competitors

What is Allbirds's revenue?

Allbirds reported $152.5M in revenue in its audited annual filing, of which dtcmvp estimates $100M to $150M comes through its online storefront, ranking it #374 of the 15,394 Shopify brands over $5M that dtcmvp tracks.

What apps does Allbirds use on Shopify?

Allbirds runs 50 apps from the Shopify App Store across 10 categories: Email & SMS marketing, Advertising & analytics, Other, Affiliates & influencers, Shipping, returns & order tracking, Search, upsell & discovery, Helpdesk, Product reviews, Loyalty, store credit & gift cards, Page building. Seen running on its storefront: Attentive, Elevar Conversion Tracking, Microsoft Clarity, Redo.

Who are Allbirds's competitors?

The Shopify brands closest to Allbirds are Rothy's, Vessi, Kizik, TOMS and Xero Shoes.

Updated 2026-10-22. Method notes and every source: how we count →