Allbirds
Shoes and apparel made from natural materials. San Francisco, California. Runs on Shopify Plus.
Allbirds reported $152.5M in revenue in its audited annual filing, of which dtcmvp estimates $100M to $150M comes through its online storefront, ranking it #149 of the 14,859 Shopify brands over $5M that dtcmvp tracks. It is a San Francisco, California brand selling shoes and apparel made from natural materials on Shopify Plus. Its store lists 294 products, mostly shoes, socks and apparel, priced from $16 to $150. It sells direct and through retail and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 9 apps from the Shopify App Store across 8 categories. It spends about $30K to $35K a month on those apps and added 4 in the last year.
Revenue
The store
Product types as Allbirds files them in its own catalogue.
What Allbirds runs on Shopify
9 apps from the Shopify App Store, across 8 categories.
Estimated app spend: about $30K to $35K a month. 4 apps added in the last year.
Seen running on the storefront: Attentive, Elevar Conversion Tracking, GOVX ID Exclusive Discounts, Redo.
Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where Allbirds sells
What is Allbirds's revenue?
Allbirds reported $152.5M in revenue in its audited annual filing, of which dtcmvp estimates $100M to $150M comes through its online storefront, ranking it #149 of the 14,859 Shopify brands over $5M that dtcmvp tracks.
What apps does Allbirds use on Shopify?
Allbirds runs 9 apps from the Shopify App Store across 8 categories: Email & SMS marketing, Advertising & analytics, Other, Affiliates & influencers, Shipping, returns & order tracking, Search, upsell & discovery, Helpdesk, Product reviews. Seen running on its storefront: Attentive, Elevar Conversion Tracking, GOVX ID Exclusive Discounts, Redo.