Rothy's logo

Rothy's

Shoes and bags for women, men, and kids. San Francisco, California. Runs on Shopify Plus.

Rothy's is a San Francisco, California brand selling shoes and bags for women, men, and kids on Shopify Plus. dtcmvp estimates its revenue across all channels at $200M to $250M a year, of which $80M to $85M comes through its online storefront, ranking it #213 of the 15,394 Shopify brands over $5M that dtcmvp tracks. Its store lists 683 products, mostly the daily flat, the penny loafer and the classic tote, priced from $55 to $185. It sells direct and through retail and wholesale. It employs 201 to 500 people and runs 22 apps from the Shopify App Store across 10 categories. It spends about $130K to $135K a month on those apps and added 4 in the last year.

Revenue

Total revenue · est.
$200M to $250M
dtcmvp estimateconfidence Ahow we count
Online storefront sales · est.
$80M to $85M
dtcmvp estimateconfidence A#213 of 15,394 Shopify brands over $5Mhow we count

The store

Products listed
683
Counted on the storefront
Typical price
$55 to $185
Most products fall in this range
The Daily Flat19The Penny Loafer18The Classic Tote16The Casual Clog16The Kids Clog15The Daily Driver15

Product types as Rothy's files them in its own catalogue.

What Rothy's runs on Shopify

22 apps from the Shopify App Store, across 10 categories.

Other7Email & SMS marketing4Shipping, returns & order tracking3Advertising & analytics2Helpdesk1Affiliates & influencers1Search, upsell & discovery1Subscriptions1Loyalty, store credit & gift cards1Product reviews1

Estimated app spend: about $130K to $135K a month. 4 apps added in the last year.

Seen running on the storefront: Attentive, Gladly, impact.com Affiliate Marketing, Intelligems, Swym Back in Stock Alerts, Swym Wishlist Plus, Yotpo.

See which 22 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Rothy's sells

Direct, rothys.comRetailWholesale

What is Rothy's's revenue?

dtcmvp estimates Rothy's's revenue across all channels at $200M to $250M a year, of which $80M to $85M comes through its online storefront, ranking it #213 of the 15,394 Shopify brands over $5M that dtcmvp tracks.

What apps does Rothy's use on Shopify?

Rothy's runs 22 apps from the Shopify App Store across 10 categories: Email & SMS marketing, Other, Helpdesk, Shipping, returns & order tracking, Affiliates & influencers, Advertising & analytics, Search, upsell & discovery, Subscriptions, Loyalty, store credit & gift cards, Product reviews. Seen running on its storefront: Attentive, Gladly, impact.com Affiliate Marketing, Intelligems, Swym Back in Stock Alerts, Swym Wishlist Plus, Yotpo.

Updated 2026-09-04. Method notes and every source: how we count →