ALEX AND ANI logo

ALEX AND ANI

Charm bangles, charm bracelets, necklaces, earrings, and rings. New City, New York. Runs on Shopify Plus.

ALEX AND ANI is a New City, New York brand selling charm bangles, charm bracelets, necklaces, earrings, and rings on Shopify Plus. Its store lists 492 products, mostly bracelets, necklaces and earrings, priced from $20 to $68. It sells direct and through retail and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 34 apps from the Shopify App Store across 10 categories. It spends about $22.5K to $25K a month on those apps.

The store

Products listed
492
Counted on the storefront
Typical price
$20 to $68
Most products fall in this range
Bracelets244Necklaces140Earrings50Rings35Charms & Pendants4Anklets4

Product types as ALEX AND ANI files them in its own catalogue.

What ALEX AND ANI runs on Shopify

34 apps from the Shopify App Store, across 10 categories.

Other13Search, upsell & discovery5Product reviews4Shipping, returns & order tracking3Advertising & analytics3Affiliates & influencers2Email & SMS marketing1Helpdesk1Loyalty, store credit & gift cards1Page building1

Estimated app spend: about $22.5K to $25K a month.

Seen running on the storefront:Elevar Conversion TrackingInstafeedIntelligemsKlaviyoLoop Returns & ExchangesMicrosoft Clarity
See which 34 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where ALEX AND ANI sells

Direct, alexandani.comRetailAmazonWholesale

Competitors

  1. charm bracelets and stacks for women at similar price

  2. casual bracelets and charms

  3. giftable symbolic jewelry for women

  4. affordable fashion jewelry for women

  5. affordable meaningful charm jewelry

  6. fashion jewelry for women

  7. charms and personalised gifts

  8. charm bracelets for women

  9. affordable women's jewelry

  10. charms and affordable jewelry

how we pick competitors

What apps does ALEX AND ANI use on Shopify?

ALEX AND ANI runs 34 apps from the Shopify App Store across 10 categories: Other, Search, upsell & discovery, Shipping, returns & order tracking, Affiliates & influencers, Product reviews, Advertising & analytics, Email & SMS marketing, Helpdesk, Loyalty, store credit & gift cards, Page building. Seen running on its storefront: Elevar Conversion Tracking, Instafeed, Intelligems, Klaviyo, Loop Returns & Exchanges, Microsoft Clarity.

Who are ALEX AND ANI's competitors?

The Shopify brands closest to ALEX AND ANI are enewton, Pura Vida Bracelets, Mint & Lily, BaubleBar and Abbott Lyon.

Updated 2026-10-22. Method notes and every source: how we count →