Sailthru
Cross-channel customer messaging with AI personalization for email, SMS, push, and web
Sailthru is a Shopify app developer based in the United States that makes Sailthru Marketing Automation, an email marketing app on the Shopify App Store. It provides email, SMS, mobile push, in-app and web campaign management. Sailthru Marketing Automation has 1 plan on the Shopify App Store, at no charge. It bills some charges outside the Shopify invoice.
Sailthru runs email, sms, and web messaging through one personalization engine, with ai-driven recommendations and behavioral segmentation built on subscriber behavior. Best fit for media and retail brands with a meaningful list who want lifecycle flows and cross-channel campaigns running off the same customer profile.
What Sailthru does for Shopify brands
- Lifecycle email flows (welcome, browse, cart, post-purchase, winback) pull revenue from existing list
- ai recommendations & behavioral segmentation push per-subscriber revenue above basic esp
- sms as separate channel captures incremental revenue email alone misses
- List-growth tools add net-new subscribers, ~15% lift on acquisition
- ai-assisted campaign builds & journey templates cut 50+ hours of manual setup
Overview
Sailthru is a cross-channel marketing platform from Zeta Global that sends email, SMS, mobile push, in-app and web campaigns. It builds unified customer profiles from customer data and uses AI and machine learning to personalize messages across the customer lifecycle. Its Shopify app connects Sailthru to a Shopify store workflow.
For Shopify brands
- The Sailthru Marketing Automation app connects a Shopify store to Sailthru and syncs customer information.
- Email, SMS, mobile push, in-app and web campaigns can be run from one platform using customer behavior, interests and purchases.
- Content, templates and journeys can be built and kept in one place, and Lifecycle Optimizer runs customer journeys.
How it works
A brand installs the Sailthru Marketing Automation app to connect its Shopify store to Sailthru. Brands interested in the full platform request a demo through a form on the Sailthru page.
- Built for
- Sailthru is built for media, publishing and retail brands.
- Pricing
- The Sailthru Marketing Automation Shopify app has a free plan.
Products
- Sailthru Cross-channel platform for email, SMS, mobile push, in-app and web campaigns with customer profiles.
- Lifecycle Optimizer Orchestrates customer journeys at key moments in the customer relationship.
- Sailthru Marketing Automation Shopify app that integrates Sailthru into a Shopify store workflow and syncs customer information.
Integrations
Buyer notes
- Demo is requested through a form on the Sailthru page.
- Platform includes unlimited data storage, per the company's website.
- Platform offers analytics, configurable dashboards, alert-based monitoring and scheduled reports.
- Shopify app is listed in the Marketing and conversion category.
From Sailthru's own site and Shopify App Store listings, as of 2026-10-30.
On the Shopify App Store
- Free planLaunched 2015Email marketing
Sailthru's Marketing Automation app allows you to quickly integrate Sailthru into your Shopify store workflow. Automatically sync customer informat...
Pricing
FreeFreeSome charges are billed by the developer outside your Shopify invoice.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
What Shopify apps does Sailthru make?
Sailthru has 1 app on the Shopify App Store: Sailthru Marketing Automation.
How much does Sailthru cost?
Sailthru Marketing Automation has 1 plan on the Shopify App Store, at no charge. It bills some charges outside the Shopify invoice. Sailthru Marketing Automation: Free, Free.
