Roster Technologies
Ambassador, affiliate, and creator program software for Shopify and DTC ecommerce brands
Roster Technologies is a Shopify app developer that makes Affiliate & Ambassador: Roster, an affiliate programs app on the Shopify App Store. It provides ambassador, affiliate, and creator program software for Shopify and DTC ecommerce brands. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 67 (0.4%) run Affiliate & Ambassador: Roster, #15 of 127 affiliate programs apps by that count. Its share is highest among Sports & Outdoors (0.7%) and Home & Living (0.5%) brands. It is rated 4.8 out of 5 from 20 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Affiliate & Ambassador: Roster has 2 plans on the Shopify App Store, from $725 to $1450 a month. It bills some charges outside the Shopify invoice.
Overview
Roster Technologies sells software for running brand ambassador, affiliate and creator programs for DTC and ecommerce brands. It lets a merchant recruit customers and creators, give them links and discount codes, pay them, and tie referred orders and posts back to the people who drove them. This replaces tracking a program in spreadsheets, Slack and Drive.
- Built for
- Brands with about $1M+ in revenue or roughly 10,000 customers, on Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix or headless builds, selling apparel, outdoor, food, beauty or consumer goods.
- Pricing
- Website lists Starter at $599/month; the Shopify App Store lists Starter at $725/month and Growth at $1,450/month. The website says Growth, Pro and Enterprise are priced to the program. It states no share of sales is taken. The App Store listing says there is a free plan.
Products
- Affiliate & Ambassador: Roster Shopify app for running ambassador, affiliate and creator programs, with commissions, rewards and payouts.
- Ambassador CRM Holds every ambassador, affiliate and creator in one CRM with unlimited contacts.
- Creator Discovery Searches Instagram and TikTok creators so merchants can evaluate them before partnering.
- Partnership & Spark Ads Gets creator permission in Roster, then runs posts as Meta partnership ads or TikTok Spark Ads.
- Product Seeding Sends product to ambassadors for content; on Shopify, orders are fulfilled automatically.
- Payments & Cash Rewards Pays commissions and flat cash rewards in bulk through PayPal or Venmo.
Integrations
Buyer notes
- The website says Shopify installs in minutes, with both tracking pixels installed through Shopify Web Pixels.
- Where a cookie consent banner is enabled for a region, visitors there must accept it before Roster can track or apply a code.
- The website recommends installing tracking directly in the theme, not through Google Tag Manager, which can be blocked.
- Growth plan includes a dedicated strategist on the website; the App Store lists dedicated support.
From Roster Technologies's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Affiliate & Ambassador: Roster
4.8 · 20 reviewsBuilt for ShopifyFree planPaid from $725/moOn 0.4% of brands over $5MLaunched 2022Affiliate programsBoost awareness and revenue by channeling creators and ambassadors into engaged brand communities.
Pricing
Starter$725/monthor $7,188/year and save 17%- Unlimited Contacts Referrals Commissions
- Custom Rewards
- Milestones and Points
- 1 Program
- +4 more
14-day free trialGrowth$1,450/monthor $14,388/year and save 17%- 3 Admin Members
- 3 Programs
- 6 Active Social Campaigns
- 30 Actions
- +4 more
14-day free trialSome charges are billed by the developer outside your Shopify invoice.
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Roster Technologies
The most used affiliate programs apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Awin · Awin Ltd | 12.6% | — |
| GOAFFPRO · GoAffPro | 7.2% | 4.6 · 952 |
| UpPromote Affiliate Marketing · UpPromote | 7% | 4.9 · 3,892 |
| impact.com Affiliate Marketing · impact.com | 5.2% | 4.4 · 202 |
| AvantLink Affiliate Marketing · AvantLink | 3.1% | 4.6 · 23 |
| GRIN Influencer Marketing · Grin, Inc. | 3% | 4.1 · 31 |
Often used with Roster Technologies
What its brands run more often than Shopify brands over $5M do overall.
- Clearer.io Address Validator16.4% of its brands · 4.4x average
- Aftersell Post Purchase Upsell23.9% of its brands · 3.9x average
- Rise Gift Cards & Store Credit14.9% of its brands · 3.6x average
- GOVX ID Exclusive Discounts22.4% of its brands · 3.5x average
- Postscript SMS Marketing20.9% of its brands · 3.4x average
What Shopify apps does Roster Technologies make?
Roster Technologies has 1 app on the Shopify App Store: Affiliate & Ambassador: Roster.
How many Shopify brands use Roster Technologies?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 67 (0.4%) run Affiliate & Ambassador: Roster, #15 of 127 affiliate programs apps by that count. Its share is highest among Sports & Outdoors (0.7%) and Home & Living (0.5%) brands.
What are the alternatives to Roster Technologies?
The most used affiliate programs apps among Shopify brands over $5M, after Roster Technologies: Awin (12.6%), GOAFFPRO (7.2%), UpPromote Affiliate Marketing (7%), impact.com Affiliate Marketing (5.2%), AvantLink Affiliate Marketing (3.1%) and GRIN Influencer Marketing (3%).
What do Roster Technologies's brands use alongside it?
Of the brands running Roster Technologies, 16.4% also run Clearer.io Address Validator, 23.9% also run Aftersell Post Purchase Upsell, 14.9% also run Rise Gift Cards & Store Credit, 22.4% also run GOVX ID Exclusive Discounts and 20.9% also run Postscript SMS Marketing. Each is at least 3.4 times as common among them as across all brands over $5M.
How is Affiliate & Ambassador: Roster rated?
Affiliate & Ambassador: Roster is rated 4.8 out of 5 from 20 reviews on the Shopify App Store.
How much does Roster Technologies cost?
Affiliate & Ambassador: Roster has 2 plans on the Shopify App Store, from $725 to $1450 a month. It bills some charges outside the Shopify invoice. Affiliate & Ambassador: Roster: Starter, $725/month; Growth, $1,450/month.