Retention.com
Identity resolution that unmasks anonymous site visitors for triggered abandonment sends
Retention.com provides identity data for ecommerce, publisher, ad tech and retail.
Retention.com matches anonymous site visitors to verified email addresses, then drops them into your existing abandonment flows. Useful for Shopify brands with strong traffic but thin known-visitor pools, where most cart and browse abandoners leave without ever identifying themselves.
What Retention.com does for Shopify brands
- Identity resolution unmasks anonymous abandoners with valid emails
- Routes net-new contacts into existing cart & browse abandonment flows
- Expands the pool abandonment sends can reach, not a reshuffle of current email revenue
Overview
Retention.com is an identity data company that resolves anonymous website traffic to known people and enriches those records with identifiers and attributes. Its DTC ecommerce product, Retention FLEX (formerly Retention.com), identifies high-intent visitors who don't fill out a form so a brand can grow its owned email list and send more revenue-driving emails from its email platform. The company was formerly R! Data.
For Shopify brands
- Identifies anonymous store visitors, including those who don't fill out a form, so they can be added to the brand's email list.
- Supports email reactivation, refreshing addresses on dormant contacts so older lists can be emailed again.
- Builds Meta audiences from identified visitors and sends identified contacts to the brand's email platform.
How it works
The brand adds one tag to its site, and Retention.com resolves anonymous traffic to a person using consent-aware signals. Identified contacts are then synced to the brand's existing stack, and enrichment can add identifiers and attributes on top.
- Built for
- DTC ecommerce brands are served by Retention FLEX, and the wider company also serves publishers, retailers, adtech, platforms, data companies and B2B teams.
Products
- Retention FLEX Identifies high-intent anonymous website visitors for DTC ecommerce teams, including those who don't fill out a form.
- Resolution Tag One snippet that resolves anonymous pageviews to a known person using consent-aware signals.
- Flat files Bulk and batch person, company, behavioral and digital identity data delivered as ready-to-use files.
- RB2B Person-level website visitor identification for B2B sales, marketing and RevOps teams.
- Moltsets Contact data APIs built for Clay and Claude Code users.
Integrations
Buyer notes
- SOC 2 Type II certified.
- CAN-SPAM and CCPA aligned; identity resolution honors TCF, GPC and the brand's own consent state.
- Setup starts with dropping one tag on the site.
- Delivered as APIs, flat files or a managed audience; contact is through Book a Call or Contact Sales.
From Retention.com's own site and Shopify App Store listings, as of 2026-10-30.
