Renumerate
Subscription churn reduction through cancel-flow saves and lapsed subscriber winback
Renumerate provides subscription relationship management tools for churn surveys, retention offers and winback campaigns.
Renumerate intercepts subscribers at the cancel button with a short survey and a personalized save offer (pause, skip, discount, plan change) instead of instant cancellation, then runs automated winback campaigns on the ones who still leave. Built for Shopify brands running a subscription program on Recharge, Smartrr, or similar where 30-50% annual churn is eating into recurring revenue.
What Renumerate does for Shopify brands
- Cancel-flow survey + personalized save offer keeps subscribers active at click-to-cancel
- Pause, skip, discount, plan-change options replace instant cancellation confirmation
- Automated winback campaigns reactivate lapsed subscribers post-churn
- Recovered subscribers convert cheaper than net-new, already know the product
- Industry cancel-flow save rates 15-40%, winback reactivation 5-15%
Overview
Renumerate built software for managing the relationship with subscribers after the sale, which it called Subscription Relationship Management. Its tools addressed subscriber churn through surveys, retention offers and winback campaigns. The company's website says it is pivoting to a new direction and has not yet said what that will be.
For Shopify brands
- Pulse runs AI-powered surveys that adapt as they go, to surface the reasons subscribers churn.
- Retain presents personalized offers at the point a subscriber shows intent to churn, in place of generic discounts.
- Winback runs automated campaigns that test different approaches to find which ones bring subscribers back.
Products
- Pulse AI-powered surveys that adapted in real time to surface the reasons behind churn.
- Retain Personalized offers shown at the point of churn intent.
- Winback Automated campaigns that experimented to find what converts.
Buyer notes
- The website says Renumerate is pivoting and gives no details of the new direction.
- The website describes Pulse, Retain and Winback in the past tense.
From Renumerate's own site and Shopify App Store listings, as of 2026-10-30.
