Pinpoint
AI-powered DM automation that turns Instagram and TikTok engagement into revenue
Pinpoint provides AI agents that manage social media comments and DMs for brands.
Pinpoint auto-DMs followers who comment on posts or reply to stories on Instagram & TikTok, collecting email or phone in the conversation and pushing subscribers into Klaviyo, Attentive, or Postscript. Best for brands with active social audiences where comment volume & story replies outpace what website popups capture.
What Pinpoint does for Shopify brands
- DM-native capture pulls email & phone from comment/story replies into Klaviyo, Attentive, Postscript
- New subscribers flow into existing email & sms programs to generate revenue through current flows
- AI agents convert high-intent commenters to buyers in-DM without leaving the platform
Overview
Pinpoint sells software that uses AI agents to respond to comments, direct messages and mentions on a brand's organic, paid and influencer social media content. The agents answer questions, moderate negative comments, send product links to people showing buying intent, and collect emails and phone numbers. Messages that need a person are routed to the merchant's team.
For Shopify brands
- Agents answer comments, DMs and story replies, and send a direct product link when someone shows buying intent.
- Emails and phone numbers collected from social conversations sync to a CRM, and the brand can trigger follow-up sequences.
- Comments and DMs that need a person are flagged and sent to the team by Slack, email or SMS, with context and a reply link.
How it works
Agents are trained on the brand's voice before they go live, then run around the clock across the brand's organic, paid and influencer content. Comments and DMs that need a person are escalated to the brand's team in the tools they already use.
Products
- Agents Reply to comments, DMs and mentions in the brand's voice, and remove negative comments.
- Intelligent Routing Flags comments and DMs needing a person and sends them to the team by Slack, email or SMS.
- Social Intelligence Ranks posts and creators to engage with daily and drafts a comment or DM for each.
- Automations Replies to buying intent with a product link or offer and captures email or phone number.
- Partner Portal Runs the same automations on creator and partner accounts from one dashboard.
Integrations
Buyer notes
- Agents are trained on the brand's voice before they go live.
- Alert rules can be configured per brand and channel.
- Escalation alerts can be delivered by Slack, email or SMS.
- In the Partner Portal, creators keep control of their own page.
From Pinpoint's own site and Shopify App Store listings, as of 2026-10-30.
